在销量面前,“尊严”算个屁?
为了所谓的面子和尊严,就苦苦抱着价格不放。我告诉你,只有傻子才会这么干!商人的天性就是逐利,并不注重面子和尊严,如果能用面子和尊严换来利润的话,我想他们都是喜闻乐见的。因此你会看到,每当经济下行时,最先降价的往往都是豪华品牌,因为它们存在品牌溢价(说人话就是利润更高),抗打击能力更强,通过更低的价格来获取下沉消费者往往可以对销量起到正面的积极作用,根本就不在乎“尊严”!在销量面前,“尊严”算个屁?
以宝马iX3为例,该车售价40.50-44.50万元,车主提车价为19-40万元,入门车型的价格优惠了21.5万元,折扣力度在5折以上,毕竟优惠价格比实际价格更高。只通过价格来看的话,宝马iX3的性价比确实很高。
那么,不到20万的宝马iX3到底值不值得买呢?
我的观点很简单,就是看你需要什么了。如果你想要一辆豪华中型SUV的话,不到20万的入门价格确实可以满足你的面子,如果你不注重品牌属性,只注重智能和科技的话,差不多的价格,比宝马iX3好的比比皆是。
宝马iX3的产品力如何?
首先,该车不提供双电机车型,全系均搭载了一台后置单电机,最大功率286马力,峰值扭矩400牛·米,6.8秒破百,动力输出还算可以,破百时间和宝马自己的2.0T高功率发动机差不多。
其次,该车配备了80kWh的三元锂电池,CLTC纯电续航里程为530km和540km,如果换成国产车型配备了80度电池的话,它敢把纯电续航里程标到600km以上。宝马iX3的纯电续航里程虽然不敢说没有“虚标”,但已经很接近真实续航里程了,起码我看到很多车主满电后真的可以行驶500km以上。
第三,它的电池支持快充,但是充电速度并不快,需要45分钟才能把电量充至80%。
第四,如果你想要高阶智驾系统,就别考虑这款车,它的辅助驾驶是基于全速自适应巡航的升级,功能并不强大。https://txc.qq.com/products/746677/blog/1521936
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第五,该车配备了12.3英寸液晶仪表盘和12.3英寸中控屏幕,车机系统仍然是iDrive,和宝马油车一模一样,根本没有国产电车的科技感和智能化。
第六,该车的长宽高分别为4746*1891*1683mm,轴距为2864mm,在中型SUV中的尺寸不算大。因此,它的后排空间就没有什么优势。
第七,宝马iX3的后备箱真的很大,常规容积为510L,放倒后排座椅后的拓展容积为1560L。
第八,该车的底盘悬架为前双球节麦弗逊+后多连杆,在豪华中型SUV中,悬架结构中规中矩,特别是前悬架,这个级别主流的结构是前双叉臂或前多连杆。
综合来看,尽管宝马iX3优惠后的性价比很高,但它不适合那些追求智能座舱和智能驾驶的年轻人,国产电车更适合他们。如果你想要买辆价格便宜的豪华中型SUV,倒是可以考虑一下这款车。最后,对于宝马iX3,您有什么看法?
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