艾媒咨询｜2024年“椰树涉擦边广告被罚”事件舆情监测分析报告

报告目录：
一、“椰树涉擦边广告被罚”事件舆情监测分析
“椰树涉擦边广告被罚”事件回顾
“椰树涉擦边广告被罚”微博相关话题热榜
“椰树被罚款”话题热度
“椰树被罚款”话题言值走势
“椰树直播间模特捂严实了”话题热度
“椰树屡罚不改争议性营销”讨论情况
“椰树涉擦边广告被罚”事件媒体关注分布
“椰树涉擦边广告被罚”事件媒体观点
二、“椰树涉擦边广告被罚”事件网民态度调查
“椰树涉擦边广告被罚”事件消费者关注度
“椰树涉擦边广告被罚”事件消费者看法
椰汁消费者对椰树产品的消费情况
品牌形象是消费者最关注的因素
椰树产品品牌营销的讨论情况
中国消费者对椰树被罚回应的态度
中国消费者对被罚后椰树直播间转变的看法
中国消费者认为椰树擦边广告屡罚不改的原因
中国消费者期待椰树品牌广告营销方式的改进方向
三、“椰树涉擦边广告被罚”事件舆情监测总结
图表目录：
图表1. “椰树被罚款”话题网络热度
图表2. “椰树被罚款”事件网络口碑及主题词云
图表3. “椰树直播间”相关话题网络热度
图表4. “椰树屡罚不改的争议性营销”讨论热词及主题词云图
图表5. “椰树涉擦边广告被罚”事件媒体关注分布
图表6. “椰树涉擦边广告被罚”事件消费者关注度
图表7. “椰树涉擦边广告被罚”事件消费者主要看法
图表8. 中国椰汁消费者购买椰树产品的频率
图表9. 中国椰汁消费者椰汁品牌选择情况
图表10. 中国消费者认为品牌最重要的因素
图表11.中国消费者对“椰树擦边广告营销”的看法
图表12. “椰树擦边广告营销”对中国消费者购买意愿的影响
图表13. 中国消费者对椰树被罚回应的态度
图表14. 中国消费者对被罚后椰树直播间转变的看法
图表15. 中国消费者认为椰树擦边广告屡罚不改的原因
图表16. 中国消费者期待椰树品牌广告营销方式的改进方向
Figure1. The topic of "Coconut Palm being fined" is hot on the Internet
Figure2. "Coconut Palm was fined" incident network word of mouth and theme word cloud
Figure3. "Coconut Palm broadcast room" related topics hot Internet
Figure4. "Coconut Palm repeated punishment of controversial marketing" discussion hot words and theme words cloud map
Figure5. Distribution of media attention to the incident of "Coconut Palm involved in rubbing edge advertising is punished"
Figure6."Coconut Palm involved in the edge of the advertising is punished" event consumer attention
Figure7. The main views of consumers in the case of "Coconut Palm involved in rubbing edge advertising is punished"
Figure8. Frequency of coconut water purchases by Chinese consumers
Figure9. Coconut water brand selection of Chinese coconut water consumers
Figure10. Chinese consumers see it as the most important factor in brands
Figure11. Chinese consumers' views on "Coconut Palm rubbing advertising marketing"
Figure12. The influence of "Coconut Palm edge advertising marketing" on Chinese consumers' purchase intention
Figure13. Chinese consumers have responded to the Coconut Palm punishment
Figure14. Chinese consumers' views on the change of the Coconut Palm broadcast room after being punished
Figure15. Chinese consumers believe the reason why Coconut Palm are repeatedly punished by advertisements
Figure16. Chinese consumers are looking forward to the improved direction of Coconut Palm brand advertising and marketing