第三届全球数字贸易博览会主视觉“量子连接” | 零壹城市作品

9 月 25 日，第三届全球数字贸易博览会（以下简称 “数贸会”）在杭州隆重开幕。15万平方米的杭州大会展中心内，飞行汽车、《黑神话：悟空》、人形机器人等令人瞩目的新产品与新技术争奇斗艳，精彩纷呈。

On September 25th, the 3rd Global Digital Trade Expo (GDTE) opened grandly in Hangzhou. The Hangzhou International Expo Center, covering 150,000 square meters, showcased a stunning array of groundbreaking products and technologies such as flying cars, "Black Myth: Wukong," and humanoid robots, captivating visitors with their innovation and spectacle.

此展会是我国唯一以数字贸易为主题的国家级、国际性、专业型展会，其主视觉设计方案由零壹城市操刀设计。

As the only national-level, international, and professional exhibition in China dedicated to digital trade, the visual identity of this event was designed by LYCS Architecture.

量子连接

Quantum Connection

数字贸易已然全方位地融入了我们的生活，吃、穿、住、行、买所产生的海量数据，幻化为一段段量子比特，经由网络以光速穿梭，将世界紧密连接。主视觉设计方案 “量子连接” 便是在这样的灵感启发下应运而生。

Digital trade has seamlessly integrated into every aspect of our lives. The vast amount of data generated from everyday activities such as eating, clothing, housing, and transportation transforms into quantum bits, traveling at the speed of light through networks and connecting the world tightly. The event's main visual design, "Quantum Connection," was born from this very inspiration.

方案采用 AI 辅助设计，以数字化的最基本单元 —— 量子比特为起点，在深邃的蓝色底色之上，量子比特绽放出星星点点的璀璨光斑。同时，以环形寓意连接全球贸易的宏伟愿景，成功塑造出极具汇聚感的数字化主视觉形象。

The design, assisted by AI technology, starts from the fundamental unit of the digital world—quantum bits. On a deep blue background, quantum bits radiate with sparkling dots of light. Additionally, a circular form symbolizes the grand vision of connecting global trade, creating a strong sense of convergence in the overall digital visual representation.

杭州作为数贸会的永久举办地，象征着城市形象的玉琮、断桥和三潭映月等标志性元素，静静地坐落于画面中央，为整个视觉效果增添了一抹浓郁的杭城韵味。

As the permanent host city of GDTE, Hangzhou's cultural symbols, such as the jade cong, the Broken Bridge, and the Three Pools Mirroring the Moon, are subtly integrated into the center of the design, adding a rich local flavor that reflects the essence of Hangzhou.

会场内外

Inside and Outside of the Expo

为了数贸会的成功举办，主办方和设计团队给杭州大会展中心换上了数贸会限定皮肤，对主入口进行了临时改造。他们将 “量子连接” 中的环形元素加以实体化，打造出一道极为醒目的蓝色拱门，为会场注入了强烈的科技感与清新的元素。

To ensure the successful hosting of the GDTE, the organizer and design team temporarily modified the main entrance of the Hangzhou International Expo Center. They transformed the circular element from the "Quantum Connection" concept into a physical blue archway, creating a striking, futuristic entrance that exudes technological sophistication and freshness.

以主视觉为核心，视觉语言经过精心提炼与延展，巧妙地渗透进各类展示物料中。从门票、门头、路演装置到路标，每一处细节都呈现出统一且富有辨识度的视觉风格，增强了整体体验的连贯性与展览氛围的感染力。

Centered around the main visual, the visual language has been meticulously refined and extended, seamlessly integrating into various display materials. From tickets, entrance displays, and roadshow installations to signage, every detail reflects a cohesive and highly recognizable visual style, enhancing the overall experience and amplifying the immersive atmosphere of the exhibition.

©图源网络

©图源网络

本届数贸会将持续 5 天，9 月 29 日闭幕。未来世界的模样等待各位去探索。

This year's GDTE will run for five days and conclude on September 29th. The shape of the world awaits your exploration.