星巴克的名字怎么来的？竟然和这部小说有关！

Thatmythologicalcreature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. Starbucks' name comes from the author Herman Melville's Moby Dick novel, but the famous Siren logo was discovered while scouring oldmarinebooks.

星巴克标志中央那个类似美人鱼的神话人物实际上是塞壬海妖。星巴克的名字来自于作家赫尔曼·梅尔维尔的小说《白鲸》，但著名的塞壬海妖标志是在翻阅一些旧的海洋书籍时发现的。

In 1971, when the founders of the coffee chain decided on the name Starbucks, thenauticalbeing stood out. Since the original home of Starbucks is the port city of Seattle and coffee beans typically travel overseas on large container ships, the Siren seemed most appropriate.

1971年，这家咖啡连锁店的创始人决定采用星巴克这个名字，而标志似乎也应该和航海有关。由于星巴克的发源地是港口城市西雅图，而咖啡豆通常通过大型集装箱船运往海外，因此海妖似乎最合适。

The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company. But the mostprominentchange of all happened in 2011.

随着时间的推移，该标志经历了一些变化，包括1987年颜色的变化（从棕色到绿色），随后，在1992年星巴克上市后，标志进行了更现代化的调整。但最突出的变化发生在2011年。

The Siren received a full makeover. Her hair became a little more modern-looking and she had some work done on her face. The words “Starbucks Coffee” were also removed from the logo, as people saw the Siren and immediately associated it with the coffee chain.

海妖的形象得到了全面的改造。她的头发变得更加现代化，她的脸也做了一些处理。标志中的 “星巴克咖啡” 字样也被删除，因为人们看到海妖就会立即将其与星巴克联系起来。

During the Siren's makeover, which smoothed out all of her imperfections, her face became moresymmetrical. Although you might not see it right away, there is a slightasymmetryin the Siren’s face to this day.

在海妖标志的改造过程中，她的所有缺陷基本都弥补了，她的脸变得更加对称。虽然你可能不会马上看到它，但海妖的脸至今仍有轻微的不对称性。

Look closely: You'll notice that the right side of her face has a bit more shadow, and her nose dips slightly lower on the right than the left. “It felt a bit more human and felt less like a perfectly cut mask,” design partner Bogdan Geana said.

仔细观察，你会注意到，她的右脸有更多的阴影，她的鼻子右边比左边略低。“它这样会感觉更人性化一些，感觉不像是一个完美切割的面具。”设计合伙人博格丹·盖纳说。

So, there you have it. Even Starbucks says thatimperfectionis beauty.

所以你看，星巴克都说不完美就是美。

Key points：

1、神话的：mythological

普罗米修斯是一个神话人物。‍‍‍

Prometheus is a mythological figure.

2、海洋的，海运的：marine

海洋哺乳动物一般顺水而游。

Marine mammals generally swim with the current.

3、航海的：nautical

然而，很有趣的是，航海主题一而再的贯穿于整个提名名单。

It is, however, interesting to note a recurring nautical theme throughout the shortlist.

4、显著的：prominent

这里，窗户在设计中有着突出的作用。

Here the window plays a prominent part in the design.

5、对称的：symmetrical

这座大厦的两翼完全对称。

The two wings of the building are exactly symmetrical.

6、不对称：asymmetry

不对称即是对称的缺失。

Asymmetry is the lack of symmetry.

7、不完美：imperfection

真实与不完美往往是相联系的。

Authenticity is about imperfection.

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