今日问题
⊙"where's the beef"可不只是牛肉在哪的意思⊙
1984年，美国快餐店Wendy's 拍摄了一则广告，讽刺竞争对手麦当劳和汉堡王的汉堡缺斤少两。
广告里的老太太坐在别的汉堡店生气地问道 “Where's the beef?”，该广告给商家带来了巨大的收益，而后这一说法也被广泛沿用，比如在美国总统候选人竞选，或者商界讨论真正价值的时候。
2020年疫情期间 ，Wendy's经历牛肉短缺的时候，又重播了这则广告。
1.Where's the beef? 实际的好处/价值是什么
[AmE spoken] used when you think someone's promises sound good, but you want to know what they actually plan to do.
▷Where's the beefwith a greener future that also makes us happier and healthier?
未来更加绿色，我们更加快乐健康，实际的好处有哪些？
▷Just look at where we are today.Where's the beefin health care?
看看我们现在，医保到底有什么用？
2. beef n.【非正式】牢骚、怨言
a complaint
▷Ok, so what's thebeefthis time.
好了，这次又有什么苦要诉？
▷Hehas a beef witheducation: it doesn't teach the basics of investing.
他对教育颇为不满，因为没有教授投资基础理论。
▷John has hisbeefsabout that.
约翰对那件事很不满
3. beef vi.（非正式）抱怨
to complain a lot
▷They're alwaysbeefingabout something.
他们总是有这样那样的不满。
▷He wasbeefing abouthow the recession was killing the business.
他在抱怨经济衰退如何影响了生意。
4.beef sth up （非正式） 加强，充实
[informal] to improve something or mke it more interesting, more important etc
▷abeefed-upnews story.
一个内容充实的新闻报道
▷We need tobeefthe campaignup.
我们的宣传活动要再加把劲儿
▷Cost-cutting measures are planned tobeef upperformance.
计划削减成本是为了提高效益。
5、beef n.（非正式）尤指发达的肌肉
flesh or muscle, especially when well developed
▷He needs a little more beef on his bones.
他的骨骼需要再长点肌肉
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