Quite honestly, what s remained, I never would have predicted four years ago. What s remained is almost unremarkable, but what s remained is his very simple focus on trying to make something beautiful and great. And it really was simple. There wasn t a grand plan of winning, or a very complicated agenda. That simplicity seemed almost childlike in its purity. And it s true.
I don t think I ve ever seen anyone so happy, as I saw him—this very simple kind of joy—when he would realize, “This is actually working out. This could be great.” It was just the simplicity of that.
他还指出乔布斯拥有很好的公民责任感，希望为人类和文化发展做出自己的贡献。 当被问及传记电影《Steve Jobs》描绘乔布斯形象时，Ive表示电影中的人物和生活中乔布斯的形象有很大出入，他根本认不出电影中的人物是乔布斯。乔布斯和普通人一样同样经历低谷和巅峰时刻，但现在被一群其他人来定义描述他是存在巨大争议的。
谈及自己作为首席设计官的新角色，Ive 表示自己应该多年前就这样做，他已经很多年没有感到如此开心和有创意。
苹果宣布将在7月1号正式任命Ive为首席设计官（Chief Design Officer）。成为首席设计官后， Ive可以在日常工作中更加自如，有时间专注于新的设计及对未来的设想。 此前Ive负责的工业设计和用户界面设计两大日常管理工作已经分别移交给 Richard Howarth 和 Alan Dye。
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