网易首页 > 财经频道 > 正文

Alipay Launches Pokemon Go-Like "AR Red Envelope" And Eyes Offline

0
分享至

(原标题:Alipay Launches Pokemon Go-Like "AR Red Envelope" And Eyes Offline)

摘要: On December 22nd, Alibaba announced that it would promote "AR Red Envelope" during the upcoming Spring Festival and turn the "Red Envelope battlefield" from online to offline. During last Spring Festival, you might be sitting at home and collecting Red Envelopes. However, it seems that many people will go outdoors to collect "AR Red Envelope" this year.

(Chinese Version)

Although the craze for Pokemon Go has died down, the AR interaction model it created has been constantly imitated and adopted by other developers.

On December 22nd, Alibaba announced that it would promote “AR Red Envelope” during the upcoming Spring Festival and turn the “Red Envelope battlefield” from online to offline.

“AR Red Envelope” is the combination of three elements: LBS, AR and red envelope. To collect an “AR Red Envelope”, users have to both reach a certain offline destination and scan the “designated object”. “AR Red Envelope” is also divided into two types: “individual to individual” and “shop owner to individual”.

Alibaba has already added the new function to Alipay at five o clock PM yesterday, and users can find the new function “AR Red Envelope” by opening Alipay and click “Red Envelope” button.

More specifically, users can open Alipay, click “Red Envelope” button, choose “AR Red Envelope” and click “Hide an AR Envelope”. Next, users are supposed to fill the information such as location, clue, red envelope quantity, recipient, etc. to set up an “AR Red Envelope”. After that, users can share their “AR Red Envelope” with their friends through social platforms such as Alipay, WeChat and QQ, so that they can collect the “AR Red Envelope” based on the information set up beforehand.

Alipay

Alipay's AR Red Envelope

This is basically how “individual to individual” AR Red Envelope works. As for “shop owner to individual” AR Red Envelope, shop owners have to apply to Alipay and then set up their own AR Red Envelope, containing whether vouchers or discount coupons.

According to Ling Long, head of Alipay s AR Red Envelope, this will become a natural way to help shop owners attract traffic. For example, by setting up an AR Red Envelope with the restaurant s location and logo as the clue, Alipay users may be attracted to come to the restaurant, collect the AR Red Envelope and have lunch or dinner.

To collect both types of AR Red Envelope, users have to 1) be 500 meters away from the AR Red Envelope; 2) find the “object” shown in the “clue picture” and scan it with Alipay.

Alipay can get “clue pictures” for AR Red Envelope not only from friends and relatives, but also see shop owners “AR Red Envelope” as well as other users “AR Red Envelop” that is open for anyone to collect.

As of press time, we ve found that there are already lots of AR Red Envelopes set up by shops and restaurants or individual users, though the majority are still set up by shop owners.

So we give it a try and collect some AR Red Envelope from some surrounding shops, including a dumplings restaurant.

However, all we think about is collecting AR Red Envelope, so we didn t have any dumplings and start looking for the next AR Red Envelope.

We don t know if AR Red Envelope will become popular, but we do know that it creates an opportunity for Alipay users to meet and make friends with "tuhao" nearby which can be loosely translated into "nouveau riche".

For young people who used to be crazy about PokemonGo, social interaction with their friends matters more than shop owners AR Red Envelope.

It is reported that brands such as Coca Cola, P&G, UNIQOL, Ele, etc. have already participated in the “game”. According to Ling Long, Alipay won t emphasize much on “Red Envelope Battle” during the upcoming Spring Festival and they don t expect any business growth through AR Red Envelope. Instead, they developed AR Red Envelope just for fun.

It is worth noticing that although Alipay s Red Envelope activity “Collecting Five Blessing” during last Spring Festival encouraged much social interaction, Alipay fail to keep these interactions. Instead, many users felt as if being cheated since it s too difficult to collect all the “Five Blessings” and receive Alibaba s red envelope. Therefore, Alipay shifts its focus on offline channels this year and concentrates on helping shop owners attract traffic.

This also coincides with Alibaba s shift to offline recently. For example, during Double Twelve festival for the past few years, Alipay all decided to launch marketing activities through its takeaway booking platform Koubei.

However, it is still interesting that both Alipay and Tencent have turned their attention to AR this year and Red Envelope has already been a battleground between Alipay and WeChat.

Collecting Red Envelop like Grabbing Pikachu in Pokemon Go (Click the left button to hide an AR Red Envelope, and the right one to collect an AR Red Envelope)

Collecting Red Envelop like Grabbing Pikachu in Pokemon Go (Click the left button to hide an AR Red Envelope, and the right one to collect an AR Red Envelope)

During an internal business fair of QQ this November, QQ Red Envelope s head revealed to TMTpost that QQ would also adopt AR interaction in its Red Envelope

We find that QQ might come up with such idea through the “AR Torch Relay” during this year s Rio Olympics. According to Tencent s Q3 financial report, over 100 million users participated in QQ AR Torch Relay. However, we haven t heard any news that WeChat is going to do something similar yet.

During last Spring Festival, over 8 billion WeChat Red Envelopes was sent on New Year s Eve, 790,000 Alipay users who collected all the “Five Blessings” shared 215 million RMB together, while 2.234 billion Red Envelopes were sent through QQ.

During last Spring Festival, you might be sitting at home and collecting Red Envelopes. However, it seems that many people will go outdoors to collect “AR Red Envelope” this year.

By the way, we ve also hidden an AR Red Envelope at TMTpost s office building near Hujialou, Beijing. If you are around, be sure to drop by and collect our AR Red Envelope.

……………………………

(Like our Facebook page and follow us now on Twitter @tmtpostenglish, on Medium @TMTpost, on Instagram @tmtpost_english and on Apple News@TMTpost)

[The article is published and edited with authorization from the author @Han Pei, please note source and hyperlink when reproduce.]

Translated by Levin Feng (Senior Translator at PAGE TO PAGE), working for TMTpost.

更多精彩内容,关注钛媒体微信号(ID:taimeiti),或者下载钛媒体App

相关推荐
热点推荐
82年剧组给李连杰300万片酬,原单位:把钱退回,继续1块钱1天给我拍!

82年剧组给李连杰300万片酬,原单位:把钱退回,继续1块钱1天给我拍!

八卦详闻
2022-07-01 00:25:37
AI还原后的宋明清皇帝!网友感叹:这才是历史最真实的样子?

AI还原后的宋明清皇帝!网友感叹:这才是历史最真实的样子?

IT大脑袋
2022-06-30 14:10:12
美评论员警告拜登:若是不停地挑衅中国,中国将不再退让!

美评论员警告拜登:若是不停地挑衅中国,中国将不再退让!

第一眼界
2022-07-01 11:49:52
纯欲天花板

纯欲天花板

我笑点低
2022-07-02 00:56:23
张丰毅谈《霸王别姬》:我们那时都躲着张国荣,他根本不是在演戏

张丰毅谈《霸王别姬》:我们那时都躲着张国荣,他根本不是在演戏

圈里八卦圈外香
2022-06-28 17:54:12
乌克兰传出一声巨响,美国导弹射向俄军指挥部,现场陷入一片火海

乌克兰传出一声巨响,美国导弹射向俄军指挥部,现场陷入一片火海

烽火崛起
2022-07-01 18:24:21
比亚迪六月份有多少销量

比亚迪六月份有多少销量

科技黑盒
2022-07-01 17:57:59
拼命的中国男人——明明只是普通人,却把自己逼成了神

拼命的中国男人——明明只是普通人,却把自己逼成了神

山水之间嵩鼠
2022-07-02 01:06:18
海南航空这条国际航线恢复得很及时!帮助病重留学生归国治疗

海南航空这条国际航线恢复得很及时!帮助病重留学生归国治疗

周到上海
2022-07-01 18:48:16
法专家:中国不可怕,可怕的是中国发射的清扫卫星让全世界都不安

法专家:中国不可怕,可怕的是中国发射的清扫卫星让全世界都不安

机械公民
2022-07-01 13:45:26
2022下半年伊始,美元指数飙涨!

2022下半年伊始,美元指数飙涨!

华尔街见闻
2022-07-01 22:38:38
火箭消息!将开设4分线;独行侠挖角火箭;追求22岁场均17分大将

火箭消息!将开设4分线;独行侠挖角火箭;追求22岁场均17分大将

领袖阿尔弗图
2022-07-01 22:03:10
养老金补发要来了,3000以下的人多涨,5000以上的人少涨合理吗?

养老金补发要来了,3000以下的人多涨,5000以上的人少涨合理吗?

社保小达人
2022-07-01 12:37:01
中英关系至冰点:曾经“亲中”的英国,为何成了“反华”急先锋?

中英关系至冰点:曾经“亲中”的英国,为何成了“反华”急先锋?

丹青券
2022-06-28 14:24:21
宁波4地发布重要通告!这里将开展全员核酸检测!

宁波4地发布重要通告!这里将开展全员核酸检测!

环球网资讯
2022-07-01 16:58:55
朋友们 晚安好梦…

朋友们 晚安好梦…

小虾米阿康
2022-07-01 03:12:19
落后近10分!中国小将大逆转,击败美国、加拿大,夺首个世界冠军

落后近10分!中国小将大逆转,击败美国、加拿大,夺首个世界冠军

华声体育
2022-06-30 22:37:40
2013年北京男子嫌婴儿车挡道,将2岁女娃举起摔地致死,法院判了

2013年北京男子嫌婴儿车挡道,将2岁女娃举起摔地致死,法院判了

有一视角
2022-06-30 16:56:40
外围空降一晚收入20万:顾客没底线,吃药是常事,年纪越大越变态

外围空降一晚收入20万:顾客没底线,吃药是常事,年纪越大越变态

黄非红
2022-06-10 11:49:12
湖南19岁女孩失踪,被拐到河南12年,找到时已成了远近闻名的疯子

湖南19岁女孩失踪,被拐到河南12年,找到时已成了远近闻名的疯子

胖虎说故事
2022-07-01 15:03:07
2022-07-02 03:38:44

财经要闻

头条要闻

芬瑞抱团"入约"动机不同 瑞典曾向西方提供秘密情报

头条要闻

芬瑞抱团"入约"动机不同 瑞典曾向西方提供秘密情报

体育要闻

杜兰特引发联盟地震 篮网超市开张

娱乐要闻

港风版画传:再现香港文娱圈名场面

科技要闻

做空蔚来,灰熊算错账了

汽车要闻

飞凡R7内饰首秀 三联屏比7个iPhone 13还大

态度原创

本地
手机
房产
健康
公开课

本地新闻

砥砺奋进廿五载 携手再上新征程

手机要闻

全世界的iPhone都可以免费换新,为什么现在中国却不行?

房产要闻

海珠又有靓地叫卖,不到1万/㎡?

更年期女性吃什么保健品好?

公开课

我国第一块完整收回的领土,今为战略要地

进入关怀模式
×