新华网3月24日电 据美国科技博客Gizmodo报道,公告牌(Billboard)报道说苹果正在与各大唱片公司商谈启动音乐点播服务,以便与Spotify和Beats Music竞争。
根据这份报道,谈判仍处在非常早的阶段。我们知道,与主要唱片上进行版权谈判可能会持续数年,还不一定能谈成。除了可能出现的音乐订阅服务,公告牌说苹果还打算开发安卓版的iTunes,这样除了iOS市场外,苹果还能在其他市场上分一杯羹。
去年iTunes困难很多,数字音乐销售在过去10年中第一次下滑,但在线收听市场却在崛起。苹果的第一个在线收听服务iTunes Radio是个十分平凡的服务,因为苹果推出它的目的是为了卖音乐。但随着音乐销售日渐萎缩,苹果还是有必要提供点播服务。
译者:林杉
百度新闻与新华网国际频道合作稿件,转载请注明出处。
Report: Apple Is Negotiating an On-Demand Music Service Like Spotify
Billboard reports that Apple has been talking to record labels about potentially launching an on-demand music service that would compete with Spotify and Beats Music.
According to the report, the talks are in very early early stages, and as we know, these licensing talks with the major labels can take years—if they materialize at all. Besides the possible subscription music service, Billboard also claims that Apple is considering launching an Android version of iTunes so that it can cash in on the huge slice of the market it's not serving by keeping the digital music store exclusive to iOS.
So iTunes had a rough year. Last year digital music sales declined for the first time in a decade, and streaming music is on the rise. iTunes Radio, Apple's first streaming product, was a lackluster service that was basically designed to sell tracks. With that business seemingly on the decline, it makes sense that Apple would consider an on-demand service.
(原标题:公告牌:苹果或将提供点播服务 甚至提供安卓版iTunes)