聚焦世界运河大会｜大运河传媒借非遗雅韵 促进中外运河文明对话

大运河传媒讯（运传 发自广西桂林）千年运河文脉绵延不绝，孕育出底蕴深厚的大运河非遗。10月12日~15日，在2026世界运河大会举办期间，世界运河历史文化城市合作组织（WCCO）与大运河传媒以非遗为纽带，让来自大运河沿线的宜兴紫砂作品、“戴春林”美妆、中国书画作品等，成为中外运河国际组织从业者对话交流、文明互鉴的生动载体。Grand Canal Media News (reported by Yunchuan from Guilin, Guangxi): The historical heritage of the Grand Canal has continued for thousands of years, giving rise to numerous intangible cultural heritage items related to this ancient waterway. From October 12th to 15th, during the 2026 World Canal Conference, the World Historic and Cultural Canal Cities Cooperation Organization (WCCO) and Grand Canal Media utilized these intangible cultural heritage items as a means of facilitating communication and cultural exchange among participants from various canal-related organizations around the Grand Canal. Works made of purple clay from Yixing, beauty products produced by “Dai Chunlin”, as well as Chinese painting and calligraphy works, all became valuable tools for dialogue and mutual learning between international canal-related organizations.

大运河传媒自成为世界运河大会主办方——内河航道国际组织（IWI）的18个理事单位之一，也是亚洲唯一理事以来，不仅受邀参与在波兰比得哥什、美国布法罗举办的世界运河大会并主动发声，还帮助桂林成功申办2026世界运河大会，并助力北京通州申请大会未来举办权。Since becoming one of the 18 member organizations of the International Waterways Initiative (IWI), which is the organizer of the World Canal Conference, Grand Canal Media has not only been invited to attend the conferences held in Wrocław, Poland, and Buffalo, USA, but also helped Guilin secure the right to host the 2026 World Canal Conference. Additionally, it assisted Tongzhou in Beijing in obtaining the rights to host the conference in the future.

大会期间，WCCO副秘书长、大运河传媒总编辑、IWI理事王晖军向IWI主席莎伦・莱顿赠送来自江苏宜兴的传统紫砂青年制作师谈舟超创作的紫砂壶作品。IWI主席莎伦・莱顿提到，IWI与中国各组织单位有共同的理念，认同内河航道的价值，认可其对沿岸社区经济发展、文化传承与遗产塑造发挥的重要作用。During the conference, Wang Huijun, Deputy Secretary-General of WCCO, Editor-in-Chief of Grand Canal Media, and Board Member of IWI, presented a purple clay pot created by Tan Zhouchao, a young purple clay pottery artist from Yixing, Jiangsu, to Sharon Layton, President of IWI. Sharon Layton said that IWI shares similar values with various Chinese organizations. They recognize the importance of inland waterways in promoting economic development, cultural preservation, and heritage creation in coastal communities.

宜兴紫砂陶制作技艺被列入第一批国家级非物质文化遗产名录传统技艺类。依托宜兴独有的紫砂泥，手工拍打成型的紫砂作品，是江南运河孕育的文房雅器。谈舟超手工创作的紫砂壶作品，实现了艺术性和实用性的完美结合，更增添了紫砂高贵不俗的雅韵。The craft of making purple clay pottery in Yixing has been included in the first batch of national intangible cultural heritage items under the category of traditional crafts. Thanks to the unique purple clay available in Yixing, the handcrafted purple clay objects are elegant items that originated from the Yangtze River Delta region. Tan Zhouchao’s handmade purple clay pots combine artistic beauty with practicality, adding to the noble and refined character of this material.

扬州职业技术大学副教授、和韵艺术团常务副团长王婧向 IWI世界运河大会筹划指导委员会主席邓肯・海赠予了谈舟超紫砂作品。Wang Jing, an associate professor at Yangzhou Vocational and Technical University and the executive deputy head of Heyun Art Troupe, presented a piece of purple clay pottery created by Tan Zhouchao to Duncan Haizeng, the chairman of the planning and guidance committee for the IWI World Canal Conference.

在波兰比得哥什举办的2024世界运河大会上，大运河传媒首次将来自大运河沿线的非遗美妆品牌“戴春林”推向了世界舞台。来自扬州的“戴春林”，作为诞生于明末的东方美妆，曾为皇家贡品，是世界上有据可考的第一个美妆品牌。经过近400年的发展，“戴春林”已成为中国大运河孕育出的非物质文化遗产。后来，每一届世界运河大会，大运河传媒都携“戴春林”亮相，持续以运河非遗美妆为纽带，向全球传递运河文化持久、绵长的东方魅力。At the 2024 World Canal Conference held in Wrocław, Poland, Da Hanglin – a traditional beauty brand originating from the areas along the Grand Canal – was introduced to the world for the first time by Grand Canal Media. Da Hanglin, which originated in the late Ming Dynasty and was once a product offered as a tribute to the royal family, is considered the first known beauty brand in the world. After nearly 400 years of development, Da Hanglin has become an intangible cultural heritage product nurtured by the Grand Canal in China. Over the years, at each World Canal Conference, Grand Canal Media has featured Da Hanglin, using this traditional beauty brand as a link to convey the enduring and lasting charm of canal culture around the world.

王晖军还分别向 IWI 前主席、执行总编、WCCO 顾问大卫・爱德华兹・梅，亚洲赛艇联合会前主席、WCCO 顾问、全球运河赛艇穿越行动发起人之一李基铉赠送了“戴春林”美妆。Wang Huijun also gave “Dai Chunlin” beauty products to David Edwards May, former president and executive editor of IWI, and advisor to WCCO; and Lee Ki-hyun, former president of the Asian Rowing Federation, advisor to WCCO, and one of the founders of the Global Canal Rowing Challenge.

大会闭幕后，王晖军陪同IWI主席莎伦・莱顿一行赴北京通州开展实地调研。大运河传媒助力通州申办世界运河大会。After the conference concluded, Wang Huijun accompanied Sharon Leighton, the president of IWI, to Tongzhou, Beijing, for a field investigation. The Grand Canal Media organization helped Tongzhou apply for the hosting rights of the World Canal Conference.

在通州期间，中国视协影视合作促进会副秘书长、40集电视剧《运河颂》制片人张少军向莎伦·莱顿和邓肯·海分别转赠了《中国竹画》作品。中国大运河摄影师程序现场见证。During his visit to Tongzhou, Zhang Shaojun, Deputy Secretary-General of the China Film and Television Cooperation Promotion Association and producer of the 40-episode TV series “Ode to the Canal”, gave Sharon Leighton and Duncan Ha respectively works titled “Chinese Bamboo Paintings”. This was witnessed by Procedural, a photographer specializing in the Grand Canal region.

《中国竹画》作品由知名国画家、国家一级书画师翟心所作，曾多次受邀参加纪念毛主席活动现场作画，并多次参加慈善公益活动。该作品的中国红是中国标志性的喜庆色彩、祝福的颜色，鲜亮的红色宣纸是中国传统喜庆之色，代表喜悦、福气与热忱。中国宣纸竹画的底纹是龙凤呈祥图案，寓意吉祥。画中的竹子，属于“梅兰竹菊”四君子之一，在中国文化中广受推崇，象征坚韧正直高洁的品格。The “Chinese Bamboo Paintings” were created by Zhai Xin, a renowned Chinese painter and a national-level artist. Zhai Xin has been invited to paint artworks at various events commemorating Chairman Mao, and has also participated in numerous charitable activities. The red color used in these paintings is a symbol of celebration and good fortune in China. Bright red paper is a traditional color associated with joy, prosperity, and enthusiasm. The background pattern of the bamboo paintings consists of dragon and phoenix motifs, representing good luck. Bamboo, one of the four noble herbs—plum, orchid, bamboo, and chrysanthemum—is highly respected in Chinese culture; it symbolizes integrity, righteousness, and purity.

（大运河新闻热线：18611735190）

制作 曹宇

编校 延晨 徐蓉

一审 桂艳 张莉

二审 肖东 董明

三审 晖军