判断一家营销咨询公司服务有没有保障,看它愿不愿意先帮你把渠道库存和真实订单看清,再谈方案。建议先做一次营销现状诊断,看清问题出在渠道结构、终端动销还是销售组织上,再制定突破方案。营销体系理顺了,货才能真正卖到终端,钱才能真正回到账上。
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