上海
Authentic Brands Group and Guess have partnered with Hangzhou-based Ruisi Haishang to oversee the local operations and development of GUESS in mainland China, Jiemian News has learned exclusively.
The partnership marks the first major move in the Chinese market since Authentic acquired a majority stake in GUESS' intellectual property rights earlier in 2026.
Ruisi Haishang, established in March 2026, is a joint venture between Hangzhou Quanshang Technology and Yinian Huasheng.
Quanshang Technology operates domestic fashion brands including Duibai and One Moment, while also introducing and managing international labels such as MMLG and Vera Wang in China.
Its partner, Yinian Huasheng, is a retail operator for brands including MLB, Hunter, Salomon and Mammut, reflecting growing overlap between fashion, sportswear and outdoor retail in China's consumer market.
特别声明：以上内容(如有图片或视频亦包括在内)为自媒体平台“网易号”用户上传并发布，本平台仅提供信息存储服务。
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.
