“自制张凌赫”爆火，已紧急暂停！

近日，某知名茶饮品牌上线杯贴DIY功能，可以自发上传图片制作杯贴。

但是活动上线后，不少网友在社交媒体晒出了自己DIY的印有演员张凌赫照片的杯贴。相关内容在社交平台刷屏，引发广泛关注。

A recent campaign by a well-known tea beverage brand allowing customers to customize cup stickers with uploaded images has sparked controversy, as fans exploited the feature to print unauthorized photos of celebrities.

Shortly after the "DIY cup sticker" function was launched, social media was flooded with posts from users showcasing stickers featuring actor Zhang Linghe.

不少人在平台自发分享定制明星杯贴的教程，甚至还出现了刘宇宁、范丞丞、王安宇等艺人的杯贴。

这些带有明星照片的杯贴并非官方联名，均为粉丝自制。

据报道，该茶饮小程序设有 “自定义福贴” 功能，页面明确标注创作须知，禁止上传侵犯他人肖像权、著作权等内容，用户仅能使用模板或自行简单绘画。然而，不少粉丝通过第三方软件，绕过审核实现明星照片杯贴打印。

The brand's mini program included a "custom sticker" feature, with a clear notice prohibiting the upload of content infringing on portrait or copyright rights. Users were instructed to use provided templates or simple drawings. However, many fans bypassed the review system using third-party software to print stickers bearing celebrity photos.

二手平台上，有商家以1元打包50张明星照片图案，还提供定制服务，游戏、动漫形象也可按需制作。其中大量明星原图出自专业摄影师，属于受保护的摄影作品。

目前，相关茶饮小程序的 “自定义福贴”功能已经下线！页面提示：相关功能正在升级……

Following the uproar, the custom sticker feature was taken offline, with a notice indicating it was undergoing an upgrade.

商家免费“蹭热度”？律师提醒

有网友质疑，张凌赫等明星没有跟该茶饮有商业合作，大量印制明星肖像的杯贴是否侵权。

对此，江苏苏博律师事务所吴波表示：

该行为已构成侵权。明星肖像权受法律保护，未经权利人同意，无论用于何种用途，均属于侵权行为。

商家试图以“系用户自主制作”为由推卸责任，本质是打法律擦边球。商家在此次事件中实际获利，且为用户制作侵权肖像图标提供了工具与物料支持，无论从主观故意还是客观行为来看，商家均涉嫌侵犯肖像权。

The unauthorized use of celebrity portraits has drawn legal scrutiny. Wu Bo, a lawyer at Jiangsu Subo Law Firm, noted that such actions constitute an infringement on portrait rights. Celebrity likenesses are protected by law, and using them without consent — regardless of intent — is illegal.

He added that the brand cannot evade liability by attributing the actions solely to users, as the company profited from the campaign and provided both the tools and materials that enabled the infringing activity. Both the fans and the brand may be held liable for portrait rights violations.

也有网友呼吁粉丝提高版权意识：

来源：中国青年报综合@荔枝新闻、扬子晚报、新闻晨报等

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