WL Delicious Announces 2025 Annual Results ：Driven by Innovation and Efficie...

(26 March 2026, Hong Kong) Weilong Delicious Global Holdings Ltd ("WL Delicious" or the "Company") and together with its subsidiaries (the "Group") (Hong Kong stock code: 9985.HK) announced its audited annual results for the year ended 31 December 2025 ("Reporting Period").

During the Reporting Period, WL Delicious maintained a solid growth momentum in overall operations and financial performance. The Group recorded a total revenue of RMB7,224 million, representing an increase of 15.3% year-on-year ("YoY") , primarily driven by the Group's proactive innovation and continuous deepening in product structure upgrades, omni-channel penetration and brand marketing throughout the Reporting Period. In addition, despite the impact of rising costs of certain raw materials during the Reporting Period, the gross profit margin declined slightly by 0.1 percentage points from the previous year to 48.0%. The Group largely offset the impact of rising costs by actively improving supply chain efficiency, achieving gross profit growth of 14.9% YoY to approximately RMB3,466 million. The Group’s net profit increased 33.6% YoY to approximately RMB1,427million, with net profit margin improving from 17.0% in the same period last year to 19.8%, primarily benefiting from the increase in the Group’s revenue and improvement in efficiency during the Reporting Period.

Currently, with greater emphasis placed on instant gratification, convenience, and self-care, consumers’ growing preference for domestic brands has continued to rise, and they prioritise taste, product novelty, and health needs as the primary factor when selecting food products. During the Reporting Period, WL Delicious gained deep consumer insights, continued to focus on the "multiple categories" product strategy, advanced omni-channel development and brand rejuvenation, and remains committed to turning authentic Chinese gourmet into casual snack foods that consumers can enjoy anytime and anywhere, catering to the diverse and personalized needs of both the market and consumers.

In terms of products innovation, the Group continuously gained deep consumer insights during the Reporting Period, adhering to the optimization of its multi-category product portfolio. Classic products underwent continuous upgrades, while new flavors and new category innovations yielded significant results, driving the revenue contribution from vegetable products to further increase from 53.8% in the previous year to 62.4%. In addition, the Group adhered to its product R&D philosophy of "maximizing the intrinsic value of nature with an industrial approach" and continued to launch new products. Within the series of vegetable products, the Group continued to innovate and launch a variety of new products during the year, including sesame paste flavoured, high-fiber Porcini flavoured, and spicy Dai (Yunnan)-style-pounded-chicken-feet-flavoured variants. Among them, the high-fiber Porcini flavoured variant retains the advantages of low calories and lightness and is rich in dietary fiber, further reaching a broader consumer base; the spicy Dai (Yunnan)-style-pounded-chicken-feet-flavoured variant, providing consumers with more diversified choices. Within the series of seasoned flour products, the Group launched Kiss Burn in spicy beef flavour, bringing together four regional aromatic materials, further expanding the boundaries of the Group’s flavour innovation.

In terms of brand development, WL Delicious continuously deepened its emotional connection with young consumers. The classic product "Kiss Burn" launched a co-branding campaign with the popular Chinese animation Mo Dao Zu Shi, transforming the purchasing act into an emotional interaction and collectible experience. Meanwhile, the Group collaborated with CCTV.com to launch Konjac Origin Journey initiative and achieved extensive consumer exposure via traditional elevator media, further enhancing brand trust and penetration. In terms of online communications, the Group strengthened its presence on content platforms such as Douyin, Kuaishou, and Xiaohongshu. Adopting a strategy of "viral meme marketing + live streaming interaction + influencer seeding", the Group created popular content that effectively drove user engagement and consumer conversion, continuously unleash the brand’s youthful vitality.

In terms of distribution channels, in response to these evolving trends, the Group adopted an omni-channel strategy centered on strengthening coverage and penetration across both online and offline channels. On the offline front, the Group continuously empowered distributors to strengthen their store service systems, enhanced the in-store execution capabilities of its sales team, and actively seized opportunities in emerging channels such as snack specialty retailers platforms. On the online front, the Group continued to build a comprehensive omni-platform online operating system, deepened operations in mainstream e-commerce channels, and simultaneously expanded into emerging content e-commerce channels. During the Reporting Period, revenue from online channels recorded steady growth, reflecting the Group’s proactive adjustment of its operational strategies in response to development trends in online channels and its embrace of growth opportunities brought by emerging online channels.

In 2025, the Group have continued to enhance our corporate culture. While maintaining its original mission of "letting the world fall in love with Chinese flavours", the Group have further updated its vision to "making authentic Chinese gourmet more entertaining, casual, convenient, affordable, digitally intelligent, to achieve leadership in NPS and operational efficiency, and ultimately build a great business that brings joy and happiness to people for 123 years". This aims to further optimise its product experience, enhance its brand image and improve operational efficiency. Concurrently, the Group refined its core values to "putting consumer experience at the core, valuing those who strive, benchmarking courageously against best?in?class peers, and embracing continuous self?reflection". Through benchmarking against industry leaders and persistent self-criticism that breaks cognitive limitations, the Group fosters a continuously evolving organizational capability, enabling it to maintain agility and vitality amid competition.

In addition, the Group has remained committed to the automation upgrading and digital transformation of its production facilities. Currently, the Group operates five production plants in Henan Province that have been put into production, and continues to upgrade the Konjac Shuang automatic production line. The new factory planned by the Group in Nanning, Guangxi, commenced construction during the Reporting Period, providing critical production capacity support for the Group’s ongoing business development and expansion. Meanwhile, the Group continued to refine and upgrade its food safety and quality assurance center covering the entire supply chain and full product lifecycle, establishing a closed-loop management system. The Group also deepened digital applications across areas such as marketing and supply chain, comprehensively enhancing operational efficiency and injecting strong momentum into the sustained and steady development of the business.

Mr. Liu Weiping, Chairman of WL Delicious, stated: "2025 marked a year of active innovation and efficiency enhancement for WL Delicious. Amid the rapidly evolving consumer market, the Group remained committed to putting consumer experience at the core and upgraded its corporate culture, injecting lasting momentum into its long-term sustainable development. Looking ahead, the Group will deepen its multi-category development strategy, continuously enrich its product portfolio, and strengthen content co-creation and emotional connection with young consumers; continue to promote the efficient coordination of online and offline omni-channels to build a dynamic and efficient network; and focus on the automation and digitalisation upgrades at key supply chain nodes to comprehensively improve supply chain responsiveness and operational efficiency. At the same time, the Group will stay true to its mission and actively practice social responsibility, remaining committed to creating greater value for consumers, customers, shareholders, investors, employees, and society."