北京
来源：市场资讯
（来源：北京大学光华管理学院）
BeSA 2025
Behavioral Insights for
Sustainable Development
北京大学光华管理学院行为科学与政策干预（BeSA）研讨会致力于为行为科学家、政策制定者和行业从业者提供交流与合作的平台，共同推动行为科学与政策干预应用的发展。2025年会议将聚焦于“可持续发展的行为洞察”，突出行为科学与可持续发展、环境保护、低碳举措及相关行为干预措施的交叉领域。欢迎感兴趣的学术和政策研究人员与业界实践者报名参与。
The Behavioral Science in Action (BeSA) Conference invites researchers, practitioners, and experts from across the globe to engage in the exchange of insights, ideas, and collaborative endeavors within the realms of behavioral economics, behavioral intervention, and decision science. We seek to provide a platform for in-depth discussions centering around a specific theme each year that aims to foster collaboration between behavioral scientists, policy makers, and industry practitioners. The 2025 conference will focus on “Behavioral Insights for Sustainable Development,” highlighting the intersection of behavioral science with sustainability, environmental protection, low-carbon initiatives, and related behavioral interventions. Academic researchers, policy analysts, and industry practitioners interested in these areas are welcome to register.
会议信息
Conference Information
TIME
2025年11月10日
November 10, 2025
LOCATION
北京大学光华管理学院
Guanghua School of Management, PKU
会议日程
Conference Program
上午场 Morning Session
08:00-08:30 Registration
08:30-08:40 Opening Remarks
致辞嘉宾：刘 俏，北京大学光华管理学院院长、金融学教授
Guest of Honor: Qiao Liu, Dean and Professor of Finance, Guanghua School of Management, Peking University
08:40-09:30 Keynote Speech 1
Defending Against Air Pollution: The Role of Active Information Nudges and Inattention.
演讲嘉宾：赵金华, 康奈尔大学戴森应用经济与管理学院
Keynote Speaker: Jinhua Zhao, The Charles H. Dyson School of Applied Economics and Management, Cornell University
09:30-10:20 Keynote Speech 2
From Green Intent to Green Outcome: Addressing Incentive Misalignment in Platform Sustainability Initiatives
演讲嘉宾：何国俊，香港大学经济及工商管理学院
Keynote Speaker: Guojun He, HKU Business School
10:30-11:00 Presentation 1:
How risk shapes cooperation: Evidence from public good games with rice farmers in developing countries
报告嘉宾：龚亚珍, 中国人民大学生态环境学院
Speaker: Yazhen Gong, The School of Ecology & Environment at Renmin University of China (RUC)
11:00-11:30 Presentation 2
Attention and Green Delivery
报告嘉宾：罗 璇，南洋理工大学
Speaker: Xuan Luo, Nanyang Technological University
11:30-12:00 Presentation 3
Socially Green Nudges: Unveiling the Power of Peer Influence on Green Choices
报告嘉宾：杨 浩，香港中文大学
Speaker: Hao Yang, The Chinese University of Hong Kong
12:00-12:30 Presentation 4
Preferences for Reducing Air Pollution Health Risks Increase after Substantial Air Quality Improvement
报告嘉宾：王彦滢 ，华南师范大学国际商学院
Speaker: Yanying Wang, International Business College of South China Normal University
下午场 Afternoon Session
13:30-14:20 Keynote Speech 3
Digital Platforms as Catalysts for Green Premium: Evidence from the Hotel Sector
演讲嘉宾：秦 雨，新加坡国立大学商学院
Keynote Speaker: Yu Qin, NUS Business School
14:30-15:00 Presentation 5
Causal Misperception and Persistent Fertilizer Overuse in China
报告嘉宾：林 炜，香港中文大学（深圳）
Speaker: Wei Lin，The Chinese University of Hong Kong, Shenzhen
15:00-15:30 Presentation 6
Informed Climate Adaptation: Input and Output Subsidies for Shaded Cocoa
报告嘉宾：殳蕴钰，上海财经大学
Speaker: Yunyu Shu, Shanghai University of Finance and Economics
15:30-16:00 Presentation 7
Nudge for Sanitation: Experimental Evidence from China
报告嘉宾：万彦麟，香港科技大学（广州）
Speaker: Yanlin Wan, The Hong Kong University of Science and Technology (Guangzhou)
16:00-16:30 实践分享 1
《碳账户》与《绿色助推》
Practice Sharing 1
"Carbon Account" and "Green Nudge"
分享嘉宾：卢乐书，平安银行战略发展部董事总经理
Speaker: Leshu Lu, Managing Director, Strategy and Development Department, Ping An Bank
16:30-17:00 实践分享 2
基于碳账户的地方“双碳”治理实践
Practice Sharing 2
Practice of Local "Dual-Carbon" Governance Based on Carbon Accounts
分享嘉宾：刘红飞，浙江省衢州市发展和改革委员会副主任
Speaker: Hongfei Liu, Deputy Director of the Quzhou Municipal Development and Reform Commission, Zhejiang Province
17:00-17:30 产学研讨论沙龙
Industry-University-Research Discussion Salon
The detailed schedule is subject to the day's events.
详细日程以当日为准。
会议报名
会议不收取注册费
除会议午餐外差旅及食宿需参会者自理
The conference will not charge any registration fee.
Participants are responsible for their travel and accommodation expenses, except for the conference lunch.
会议咨询邮箱
Conference Consultation Email:
behavioral@gsm.pku.edu.cn
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