5元一瓶的红色尖叫炒到8900元一箱？农夫山泉回应

近日，“5元红色尖叫炒到8900元一箱”的话题登上热搜，引发关注。

图源：封面新闻

据封面新闻消息，原价5元一瓶的红色“尖叫”饮料突然重出江湖，因在二手平台上被卖到66元-88元不等而引发热议。有卖家告诉记者：“这是20周年的限定款，有收藏属性，不是拿来喝的。”

The topic "5-yuan Red Scream drink resold for 8,900 yuan per case" recently trended on Chinese social media, drawing widespread attention. Reports indicate that the red variant of Scream, a sports drink originally priced at 5 yuan per bottle, has suddenly reappeared on secondhand platforms with prices ranging from 66 to 88 yuan per bottle. Some sellers claim it is a limited 20th-anniversary edition with collectible value, "not meant for drinking".

红色尖叫是什么？

据悉，农夫山泉于2004年推出尖叫系列功能饮料，以运动饮料切入市场。红色尖叫作为其中一个独特口味，因红色包装得名。首批推出的“蓝绿红”三款产品，分别添加多肽、膳食纤维和牛磺酸，满足不同消费人群需求。

红色尖叫定位为植物型风味饮料，特别添加植物抽提物，包括绿茶和淡竹叶，后升级配方加入5年及5年以下人工种植的人参粉，还含有电解质、膳食纤维、维生素等成分，主要作用是补充电解质。

Nongfu Spring launched the Scream series in 2004 as a sports drink. The red version, named for its packaging, was marketed as a plant-based beverage with unique ingredients like green tea and Lophatherum gracile extracts, along with electrolytes, dietary fiber, and vitamins.

不过，在当时以甜味主导的饮品市场，红色尖叫独特的口味起初并未被消费者广泛接受，其味道常被形容为“酸烟灰水”、“腐烂草根味”。但其打上“养生”标签的功能饮料，勾起了许多人的好奇。据记者了解，红色“尖叫”早已停产，去年8月限时返场的1万箱被抢购一空。“我当时溢价买成15元一瓶。”一名卖家称，二手平台的货基本是去年返场的，这个月底就会到期。

Initially, its unconventional flavor struggled to gain traction in China's sweet-dominated beverage market, but its "health-focused" branding piqued customers' curiosity. The product was discontinued years ago, though a limited 10,000-case restock in August 2024 sold out immediately.

一瓶5元的临期饮料也能升值？

最近的二手平台上，多个卖家挂出了红色“尖叫”的链接，打上绝版、限量等标签，标价66元-88元不等，甚至还有卖家挂出了8900元一箱（15瓶）的离谱价格，并表示：“升值的想象空间很大。”

图源：封面新闻

在某二手平台搜索发现，单瓶红色尖叫的标价在48元至99元一瓶之间。目前看到单瓶最高标价已达128元，卖家称“仅此一批，最后一瓶，错过无”。单瓶尖叫原价5元，粗略计算，一瓶红色尖叫溢价已超9倍。

图源：二手平台截图

一位销售整箱“红色尖叫”的卖家表示，目前手中有两箱完整货品，但仅出售一箱。当被问及价格过高能否优惠时，该卖家称“绝版收藏品哦，目前包邮价格1000”。

Multiple secondhand sellers have listed Red Scream with labels like "out of print" and "limited edition", pricing bottles at 66–88 yuan. One listing even offered a 15-bottle case for 8,900 yuan, asserting "high appreciation potential". At its original 5-yuan price, the markup exceeds ninefold. A seller with two intact cases stated they would only sell one, insisting on a fixed 1,000-yuan price: "It's a collectible — no discounts."

据经视直播消息，农夫山泉热线工作人员表示，红色包装的尖叫含有人参添加成分，目前已停产。对于二手平台上价格被炒高的情况，他们会反馈给相关部门核实。至于“红色尖叫”是否会重新销售，工作人员表示需以实际销售情况为准。

目前各大电商平台均无红瓶尖叫销售，记者询问各官方店客服，红瓶尖叫是否会再返场，客服称该产品是限量版产品，目前未接到补货通知。

Nongfu Spring's customer service confirmed that the red variant, which contained ginseng, is no longer produced. They noted the resale pricing would be reported for review but gave no commitment about future availability. Major e-commerce platforms currently show no stock, and official store representatives have stated no restock plans for this "limited-edition" item.

有网友认为，二手平台商家利用“绝版”噱头进行营销手段，故意制造稀缺感，目的是吸引收藏爱好者和追求新奇的消费者。

也有网友对这种炒价现象表示不解。

相关资料显示，农夫山泉股份有限公司已申请注册多枚“尖叫”“SCREAM尖叫”图形、文字商标，国际分类涉及啤酒饮料、医药、教育娱乐等，目前上述商标部分已注册成功。此外，司法案件信息显示，该公司曾因“商标权权属、侵权纠纷”等多次起诉他人。

来源：封面新闻 界面新闻 第一财经 大皖新闻 网友评论

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