新华通讯社对曹县汉服产业进行调研采访

曹县信息港网站：www.caoxian.tv

6月19日，新华通讯社对 山东省曹县 汉服产业进行调研采访。主要围绕曹县利用电子商务基础，建立设计、制造、版权保护和数字营销的完整产业链，成为中国传统服装汉服的全球中心进行宣传报道。6月20日至21日，其新闻稿件被两百多家外文媒体采用，其中人民网海外版、香港先驱报、澳大利亚新闻网等223家媒体以多媒体的形式采用刊发，罗马尼亚通讯社、澳大利亚新闻网等220家媒体以图片形式采用刊发。

Models present Hanfu on the stage during a Hanfu launch event held at a digital economy industrial park in Caoxian County, east China's Shandong Province, April 10, 2025. Caoxian County in Shandong Prvince has leveraged its e-commerce foundation to build itself into a global center for Hanfu, China's traditional attire. The county has built a complete industrial chain spanning design, manufacturing, copyright protection, and digital marketing.

The Hanfu made here, notably the horse-face skirt, or Mamianqun, gained international recognition through appearances at the Chinese clothing design competitions and Milan Fashion Week. Theses clothes have been exported to Australia, Canada, and the EU, generating 12 billion yuan (about 1.6 billion U.S. dollars) in total sales in 2024.

Fueled by youth-driven cultural revival, the thriving Hanfu industry of Caoxian County is an example of the successful integration of traditional heritage and digital innovation. It not only transforms the ancient aesthetics into symbols of modern Chinese identity on the global stage but also serves as a new engine for increasing the income of local people and promoting rural revitalization. (Xinhua/Guo Xulei)

A staff member monitors the work of embroidery machines in an embroidery enterprise in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Guo Xulei)

Staff members make Hanfu at a technology industrial park in Caoxian County, east China's Shandong Province, June 17, 2025. (Xinhua/Sui Shangjun)

Participants of a training course hosted by China Woman's University select Hanfu at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Wang Yiliang)

A staff member works at a Hanfu design studio in Caoxian County, east China's Shandong Province, June 18, 2025. (Xinhua/Shao Zedong)

A staff member promotes Hanfu via livestreaming at a Hanfu base in Caoxian County, east China's Shandong Province, June 17, 2025. (Xinhua/Shao Zedong)

A staff member works on a piece of horse-face skirt, or Mamianqun, at a technology industrial park in Caoxian County, east China's Shandong Province, June 17, 2025. (Xinhua/Sui Shangjun)

Participants of a training course hosted by China Woman's University select Hanfu at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Wang Yiliang)

A participant of a training course hosted by China Woman's University selects Hanfu at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025.(Xinhua/Guo Xulei)

A participant of a training course hosted by China Woman's University tries on Hanfu attire at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Guo Xulei)

A staff member promotes Hanfu via livestreaming at a Hanfu base in Caoxian County, east China's Shandong Province, June 17, 2025. (Xinhua/Sui Shangjun)

A staff member works in front of a laser cutting equipment at a technology industrial park in Caoxian County, east China's Shandong Province, June 17, 2025. (Xinhua/Guo Xulei)

A participant of a training course hosted by China Woman's University tries on Hanfu attire at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Guo Xulei)

A participant of a training course hosted by China Woman's University selects Hanfu at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025.(Xinhua/Guo Xulei)

An embroidery machine is seen at work in an embroidery enterprise in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Shao Zedong)

A staff member checks a piece of embroidery work in an embroidery enterprise in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Sui Shangjun)

A participant of a training course hosted by China Woman's University tries on Hanfu attire at a Hanfu base in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Guo Xulei)

A staff member designs patterns for horse-face skirt, or Mamianqun, at a Hanfu design studio in Caoxian County, east China's Shandong Province, June 18, 2025. (Xinhua/Xu Jiayi)

A staff member monitors the work of embroidery machines in an embroidery enterprise in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Xu Jiayi)

A participant of a training course hosted by China Woman's University views Hanfu at a digital economy industrial park in Caoxian County, east China's Shandong Province, June 19, 2025. (Xinhua/Guo Xulei)

A staff member arranges Hanfu at a Hanfu base in Caoxian County, east China's Shandong Province, June 18, 2025. (Xinhua/Xu Jiayi)

来源：新华社