空间新场景 · 六百年屯堡文化的亲子酒店 | 600 YEARS OF TUNBAO CULTURAL HOTEL

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民宿酒店，作为传统住宿业的创新形式，面对市场竞争和消费者需求的变化，需要不断探索新的场景和业务模式以保持竞争力。以下是从多个维度提出的可能的探索方向：一、场景创新：突破传统住宿边界，文旅融合场景的在地文化体验：与非遗传承人和艺术家合作，设计手工艺体验和民俗节庆活动，使民宿成为文化传播的载体。二、主题化场景：打造细分主题民宿，吸引特定客群。在地美食工坊：提供本地食材烹饪课程或私厨定制，结合农产品销售形成闭环。户外与自然场景露营+民宿：在民宿周边开辟露营区，提供“拎包入住”式露营装备租赁及活动策划。生态研学：联合自然教育机构，设计亲子自然探索课程。疗愈经济：引入森林疗愈、颂钵冥想、温泉养生等健康场景。三、城市微度假场景的城市隐居空间：在闹市区打造“第三空间”，提供短期工作休憩、城市微旅行套餐。社交化场景：设计共享厨房、屋顶酒吧、剧本杀主题房，吸引年轻群体。

As an innovative form of traditional accommodation industry, homestand hotels need to constantly explore new scenarios and business models to maintain competitiveness in the face of market competition and changes in consumer demand. The following are the possible directions of exploration from multiple dimensions: First, scene innovation: break through the boundaries of traditional accommodation, and integrate cultural and tourism scenes into local cultural experience: Cooperate with non-genetic heirs and artists to design handicraft experience and folk festival activities, so that homestay can become a carrier of cultural transmission. Second, themed scenes: Create subdivided theme homestays to attract specific customer groups. Local food workshop: Provide local ingredients cooking classes or customized chefs, combined with agricultural products sales to form a closed loop. Outdoor and nature Camping + Homestay: Open up camping areas around the homestay, provide "move-in" camping equipment rental and activity planning. Ecological research: Design parent-child nature exploration courses in conjunction with nature education institutions. Healing economy: The introduction of forest healing, singing bowl meditation, hot spring health and other health scenes. 3. Urban seclusion space for urban micro-vacation scenes: Create a "third space" in the downtown area, providing short-term work rest and urban micro-travel packages. Social scene: Design shared kitchens, rooftop bars, play-kill theme rooms to attract young groups.

四、业务模式创新：从单一住宿到复合生态，跨界联名模式+品牌合作+IP场景化，与影视IP、动漫IP合作设计沉浸式体验空间，吸引粉丝经济；非住宿收入拓展在地商品零售，开发民宿自有品牌，通过线上商城延伸销售；内容变现可以通过短视频、直播分享民宿故事，吸引流量并带货。五、可持续发展模式：社区共建与当地村民合作开发体验项目，收益分成，实现利益共享；老旧建筑活化 改造历史建筑、废弃工厂为民宿，兼顾文化保护与商业价值。六、关键执行要点：关注地方对民宿业态的监管政策。通过场景重构与模式创新，民宿酒店可逐步从“住宿产品”进化为“生活方式入口”，在红海市场中开辟差异化的生存空间。

Iv. Business model innovation: From single accommodation to composite ecology, cross-border co-branding mode + brand cooperation +IP scenario-oriented, cooperating with film and television IP and animation IP to design immersive experience space and attract fan economy; Non-accommodation income expands local commodity retail, develops private brand of homestay, and extends sales through online mall; Content realization can share hostel stories through short videos and live broadcasts to attract traffic and bring goods. V. Sustainable development mode: community co-construction and local villagers cooperate to develop experience projects, and share the profits to achieve benefit sharing; Revitalize old buildings and transform historic buildings and abandoned factories into homestays, taking into account cultural protection and commercial value. 6. Key implementation points: Pay attention to the local regulatory policies on the homestay business. Through scene reconstruction and model innovation, homestay hotels can gradually evolve from "accommodation products" to "lifestyle entrances", opening up differentiated living space in the Red Sea market.

一、花间堂 · 状元别院

RESIDENTIAL DESIGN

贵阳青岩文凡花间堂·状元别院，源自华住集团高端全服务度假酒店品牌「花间堂」。花间堂蕴含了中国家文化品牌内涵，对所在地文化肌理、历史、人文、自然特色与在地旅游禀赋进行传继与解构，以打造美好的现代人间桃花源。酒店位于贵阳市南郊的5A级景区青岩古镇内，与“琴鹤谱志，论语传家”的贵州首位状元：赵以炯的故居比邻而居，故此得名。酒店以古代屯堡建筑艺术和中国四合院建筑为基础，阐释现代文化旅居体验的高端轻奢度假酒店。

Guiyang Qingyan Wenfan Huajian Hall · Champion Hospital, originated from Huazhu Group high-end full-service resort hotel brand "Huajian Hall". Huajian Hall contains the connotation of Chinese family culture brand, inheriting and deconstructing the local cultural texture, history, humanity, natural characteristics and local tourism endowment, in order to create a beautiful modern paradise. The hotel is located in Qingyan Ancient Town, a 5A scenic spot in the southern suburbs of Guiyang City. It is close to the former residence of Zhao Yijiong, the first champion of Guizhou who is known as "Qin and Crane, the Analects of Confucius". Based on ancient Tunpu architectural art and Chinese Siheyuan architecture, the hotel is a high-end light luxury resort that interprets modern cultural living experience.

酒店以明代屯堡建筑作为主体架构，斑驳的石墙与青瓦飞檐再现了历史的厚重感，而内部却呈现出江南园林的婉约之美。四合院式的布局中隐藏着“听水园”的水景，每一步都能看到不同的景致，随手一拍便是充满国风韵味的大片。客房分布在东、西、南、北四个院落里，连走廊上都悬挂着展现状元文化的字画。

The main structure of the hotel is the Ming Dynasty Tunpu architecture. The mottled stone walls and green tile eaves reproduce the historical heaviness, while the interior presents the graceful beauty of Jiangnan gardens. The Siheyuan style layout hides the water feature of "listening to water garden", each step can see different scenery, and a quick shot is full of Chinese charm. The rooms are distributed in four courtyards in the east, west, south and north, and even the hallways are hung with calligraphy and paintings showing the Zhuangyuan culture.

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