颜值经济 · 住进苗疆风情的吊脚楼民宿空间 | MIAOJIANG STYLE OF STILTED HOUSE

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颜值消费人群画像，女性主导，25-35岁为主力：近八成的女性参与颜值消费，其中25至35岁的青年群体需求尤为明显。白领阶层引领潮流：作为颜值消费的主力军，这一群体对美容产品和服务的需求持续上升。跨收入层次的美丽追求：从高端到平价，各种价位的产品均有覆盖，说明投资美丽已成为不受收入限制的普遍现象。下沉市场展现强劲潜力：随着经济的发展和个人意识的提升，低线城市及乡镇地区的消费者展现出了不可忽视的消费实力。多渠道获取信息：社交媒体等多元化的信息来源极大地影响了人们的消费决策过程。

Appearance level consumption group portrait, female dominated, 25-35 years old as the main force: nearly 80% of women participate in appearance level consumption, of which 25 to 35 years old youth group demand is particularly obvious. White-collar workers lead the way: As the main force of appearance level consumption, this group's demand for beauty products and services continues to rise. The pursuit of beauty across income levels: from high-end to affordable, products at all price points are covered, indicating that investing in beauty has become a common phenomenon that is not limited by income. The sinking market shows strong potential: With the development of the economy and the improvement of personal consciousness, consumers in low-tier cities and rural areas have shown a consumption strength that cannot be ignored. Multi-channel access to information: Diverse information sources such as social media have greatly influenced people's consumption decision-making process.

颜值经济驱动因素：收入增长与自我关注度提升。随着经济的发展和居民收入水平的普遍提高，人们拥有了更多的可支配收入，从而愿意投资于个人形象和外在美的塑造。同时，自我关注度的提升也是颜值经济兴起的重要原因。在现代社会中，无论是职场还是日常生活，良好的外在形象往往能带来正面的社会效应。因此，消费者，尤其是年轻一代，更加注重个人形象和审美表达，并愿意为打造理想中的自我形象投入时间和金钱。例如，医疗美容市场、功能性护肤品市场的发展，以及运动健身领域的高关注度，都反映了人们对美的追求和对健康生活方式的关注。

Economic drivers of physical attractiveness: income growth and increased self-awareness. With the development of economy and the general improvement of residents' income level, people have more disposable income, so they are willing to invest in personal image and external beauty. At the same time, the increase in self-awareness is also an important reason for the rise of the appearance level economy. In modern society, whether it is the workplace or daily life, a good external image can often bring positive social effects. As a result, consumers, especially the younger generation, pay more attention to personal image and aesthetic expression, and are willing to invest time and money in creating the ideal self-image. For example, the development of the medical beauty market, functional skin care products market, and the high attention in the field of sports and fitness reflect people's pursuit of beauty and concern for a healthy lifestyle.

一、西江 · 三春里

RESIDENTIAL DESIGN

西江三春里·孟度假酒店，坐落于西江千户苗寨风景的观景台区域，以其无边际泳池而闻名。“三春里”品牌定位为自然力创意度假品牌民宿（Natural and Cultural Theme Brand Homestay）。该品牌基于所在地独特的自然和人文特征提炼出某一主题，并由设计师根据现代旅行者的需求进行软硬体的定制化设计。因此，每一家三春里都是独一无二的独特产品。系列品牌民宿提供的是一种根植于本地精选的自然创意文化体验，这种体验融合了度假民宿和城市空间等多种产品形态，旨在提供一种特定自然、安逸或有趣的现代居住体验。作为西江三春里系列精致美学生活度假民宿的代表之作，西江三春里·孟度假酒店已成为西江星级酒店民宿的典范。

Xijiang Sanchun Li Meng Resort Hotel, located in the Xijiang Qianhu Miao Village scenic observation deck area, is famous for its infinity pool. The "Miharuri" Brand is positioned as the Natural and Cultural Theme Brand Homestay. The brand extracts a theme based on the unique natural and human characteristics of the location, and is designed by the designer to meet the needs of the modern traveler in hardware and software. Therefore, each Miharu is unique and unique. Series brand Homestays provide a natural creative cultural experience rooted in the local selection, this experience integrates a variety of product forms such as holiday homestays and urban Spaces, aiming to provide a specific natural, comfortable or interesting modern living experience. As a representative work of Xijiang Sanchun Li Series exquisite aesthetic life holiday homestay, Xijiang Sanchun Li Meng Resort Hotel has become a model of Xijiang star hotel homestay.

闻名于其壮观的无边际泳池，占据着地理位置的制高点。酒店坐落于观景台区，仅需步行数分钟，游客便可轻松抵达苗寨中心，享受便捷的出行体验。酒店由三座建筑群落组成，采用了苗寨传统的木质吊脚楼建筑工艺，绿林围绕，配有质感的原木房屋，将自然与生活完美结合，似是身处林中舒适松弛。超大面积的活动空间：无边泳池、峡谷秋千、林谷SPA、威士忌鸡尾酒吧、山谷咖啡、非遗蜡染体验、苗服体验等，结合现代舒适设施与苗寨传统美学。

Known for its spectacular infinity pool, it occupies a commanding location. The hotel is located in the observation deck area, only a few minutes walk, visitors can easily reach the center of Miao Zhai, enjoy a convenient travel experience. The hotel is composed of three building groups, using the traditional wooden stilt building technology of Miao village, surrounded by green forest, equipped with textured log houses, the perfect combination of nature and life, seems to be comfortable and relaxed in the forest. A large area of activity space: infinity pool, canyon swing, Forest Valley SPA, whiskey cocktail bar, Valley coffee, non-heritage batik experience, Miao clothing experience, etc., combining modern comfort facilities with traditional Miao Zhai aesthetics.

二、蜡染美学

RESIDENTIAL DESIGN

酒店距离观景台直线距离不超过5米，设有公共休闲区域咖啡吧,书吧,会议室,蜡染体验工作室,私家花园。一染为蓝，再染为靛，把草木的生命融入布料做成手工，自然的美从此流传千年。蜡染之美，美在那源于草木的自然之蓝，美在蓝色之上蜂蜡绘制的神秘图腾；那些设计精美,寓意深远的蜡染图画符号中，融入了原始先民们的生活智慧。用这传承几千年的非遗蓝染布制作成手工花朵，装点房间，空间，把自然的美带进生活里。

The hotel is no more than 5 meters away from the observation deck in a straight line, with public leisure area coffee bar, book bar, meeting room, batik experience studio, private garden. One dyed blue, then dyed indigo, the life of grass and trees into the fabric made of handwork, the beauty of nature spread for thousands of years. The beauty of batik lies in the natural blue of plants and trees, and in the mysterious totem drawn by beeswax on top of the blue; Those beautifully designed and far-reaching batik pictorial symbols have integrated the life wisdom of the primitive ancestors. With this inheritance of thousands of years of intangible blue dyed cloth to make handmade flowers, decorate the room, space, bring the beauty of nature into life.

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