外贸干货：圣诞前两周催单全攻略，全网最全、不看后悔！

圣诞节是西方国家最重要的节日之一，很多零售商和消费者都会在此期间购买大量商品，因此是外贸催单的最好时机，尤其是节前两周至关重要，这篇文章全面概括了圣诞节前两周的工作准备、催单方法及话术，收藏这一篇就够了！

一、圣诞节前两周工作准备

1、节前 14 天开始，实时监测网站购买和浏览数据，优化站内链接，分析预算分配等，最重要的是进行选品，确定热卖产品并为其制定广告，从而带动销售量和网站浏览量。

2、节前 7 - 14 天，在社交媒体上发布广告，至少保证每天 1 条主要介绍产品或者店铺，但不能太过频繁，避免封号。广告标题要突出折扣、促销力度，如果有条件可以设计单独的促销页面或促销产品页面。

3、节前 7 天前，在各个推广平台如 Facebook、INS、Twitter 等，贴上各个圣诞活动链接，消除客户购物疑虑，为客户创造购物场景。

4、节前最后3天，各渠道冲刺发力，最大程度扩大广告影响力，为圣诞节积极造势。

5、在节日即将结束的两天，也要加大宣传力度，因为一些赶上节日促销尾巴的用户往往看到活动折扣没有节前力度大，可能会产生犹豫心理，我们不能忘记服务这一类客户，在即将结束的两天里再吸引一波客源。

二、圣诞节前两周外贸催单方法

1、紧急制作产品或物料的库存紧张：

节日期间需求通常会大幅上升，向客户强调库存紧张是一个促使及时下单的有效方法。您可以分析过去的销售数据，展示产品的高需求性，告知客户若不及时下单，可能会面临断货风险。

示例：“Due to the holiday season, the demand for our products has significantly increased. We recommend placing your order soon to ensure availability and avoid any potential stockouts.”

2. 强调物流时间紧迫：

节日期间物流网络常常承载过重负担，可能导致运输延误。建议客户尽早确认订单，以便确保货物能够在圣诞前准时送达。

示例：“With the anticipated holiday shipping rush, there may be potential delays. Securing your order now will help us guarantee timely delivery.”

3. 节日折扣或赠品激励：

提供有限时间的节日折扣或赠品，能够有效地刺激客户的购买欲望。可以设计一些针对性的促销活动，让客户感受到时间的紧迫感。

示例：“To celebrate the holiday season, we are offering an exclusive 10% discount on orders placed by [date]. In addition, enjoy a free holiday gift with your purchase!”

4. 公司清仓/清库存活动，逾期不候：

通过有限库存和时间来营造紧迫感，让客户意识到这次机会的短暂性，鼓励其迅速决策。

示例：“We are having an end-of-year clearance sale with limited stock available. Don't miss out on these deals — once they're gone, they won't be available again!”

5. 服务升级或保障承诺：

在售后服务或产品保障方面提供额外的承诺，帮助客户消除顾虑，使其放心购买。这可能包括延长退换货期限或提供更长的保修期。

示例：“To ensure peace of mind during your purchase, we are offering an extended warranty and enhanced return policy for all orders placed this holiday season.”

6. 突出竞争优势：

突出您产品或服务的独特卖点，如优质原材料、创新设计、领先技术或卓越的客户服务。建立竞争优势，以赢得客户的信任。

示例：“Our products are renowned for their unparalleled quality and innovation. Choosing us means choosing reliability, especially during this peak holiday period.”

三、圣诞前两周可选的催单平台/渠道

1、官网： 通过在网站上使用弹窗通知或公告栏，可以在客户浏览时，第一时间提醒他们关于即将结束的圣诞限时特惠。

弹窗消息示例： "Don’t miss out! Our Christmas limited-time offer ends soon. Click here for exclusive deals!"

2、邮件： 在圣诞节前两周，发送主题简洁且信息明确的邮件，可以唤起客户的购物兴趣。AB客200封圣诞催单邮件免费领取！

邮件主题示例： "Last Chance: Exclusive Christmas Deals Just for You! "

3、社交媒体： 在社交媒体平台如Facebook或LinkedIn上发布创意催单内容，结合节日主题的有趣图片或视频，可以有效提升消息的分享率和互动率。

社媒发布示例： " Countdown to Christmas! Don’t wait—grab our holiday deals before they’re gone! #ChristmasShopping"

4、电话： 在业务专员致电时，可以简要介绍即将到来的圣诞特惠活动，回答客户疑问或提供额外折扣。这种直接对话能够建立更强的客户信赖关系。

电话沟通开场白示例： "Hi [Name], this is [Your Name] from [Your Company]. I’m reaching out to share our upcoming Christmas specials and exclusive offers with you. Do you have a moment to discuss?"

5、视频会议： 在视频会议中传达圣诞特惠信息通常适用于已经与客户建立联系的情况下。在会议结束前或后，可以亲切地发送圣诞祝福，同时详细说明优惠活动的信息。

视频会议结束提醒示例： "Before we wrap up, I wanted to let you know about some exciting Christmas offers we have. It’s a great time to take advantage of these as we appreciate your continued partnership."

6、短信/WhatsApp： 短信或WhatsApp提供了一种即时通讯方式，适合发送简洁的圣诞特惠提醒。这样的信息往往不会被忽视，容易引起客户的注意。

英文短信示例： "Enjoy our exclusive Christmas deals! Limited time only. Visit our website now!"

四、不同客群的圣诞节催单英文话术示例

1. 初次合作客户 (New Clients)

Subject: Celebrate Christmas with Exclusive Offers Just for You!
Dear [Client's Name],
As the festive season is upon us, we wish you a Merry Christmas! To celebrate, we are excited to offer you an exclusive discount on your first purchase. This limited-time offer is our way of saying thank you for considering us as your business partner.
Grab this opportunity to start a prosperous journey with us. Reach out to your dedicated account manager or simply reply to this email to learn more about our special holiday offers.
Looking forward to your response.
Warm holiday wishes,
[Your Name]
[Your Position]
[Your Company]

2. 老客户 (Existing Clients)

Subject: Special Christmas Offers for Our Valued Partner!
Dear [Client's Name],
Merry Christmas to you and your team! During this joyous season, we are reminded of the amazing journey we have undertaken together. As a token of our appreciation, we have tailored some special offers exclusively for you.
Don't miss out on these opportunities, valid only until the end of the year. Let's continue to build on our successful partnership.
Feel free to contact us for details on how you can make the most of this yuletide offer.
With gratitude and warm wishes,
[Your Name]
[Your Position]
[Your Company]

3. 大客户 (Key Accounts)

Subject: Exclusive Holiday Benefits for Our Premier Partners!
Dear [Client's Name],
Seasons Greetings! As one of our premier partners, we are thrilled to present an exclusive suite of holiday benefits crafted just for your business. This festive season, leverage our unique offers to get the best value and service.
We believe in nurturing long-term relationships, and our dedicated support team is here to ensure your business needs are met in the most rewarding way.
Let's make this Christmas and New Year prosperous together. Contact us to explore these bespoke benefits.
Warm regards,
[Your Name]
[Your Position]
[Your Company]

4. 潜在客户 (Potential Clients)

Subject: Unwrap Our Christmas Special Deals Just for You!
Hi [Client's Name],
Wishing you a joyful Christmas season! As we introduce ourselves, we have prepared some irresistible offers exclusively for businesses like yours. Our top-tier products and services are now available at special holiday rates.
Don't let this opportunity pass by; take the first step to experience how we can help your business grow.
We’re here to assist you in any way you need. Reach out to discuss how you can take advantage of these holiday savings.
Happy holidays,
[Your Name]
[Your Position]
[Your Company]

5. 观望客户 (Hesitant Clients)

Subject: This Christmas, Discover Our Offers Tailored for Your Needs!
Dear [Client's Name],
Merry Christmas! We understand you've been considering our solutions, and we’re delighted to offer you a festive incentive to take the plunge. Our Christmas special includes bespoke deals designed to suit your business requirements perfectly.
Join us this holiday season and see firsthand the value we bring to enhancing your operations. Our team is ready to tailor solutions just for you.
Don't hesitate to reach out and find out more.
Season’s greetings,
[Your Name]
[Your Position]
[Your Company]

总之，在圣诞节前两周，外贸人可以通过多种方法、渠道和话术进行催单，并密切跟进催单时机，以提高订单成交率。这不仅关系着年底能否收割一波订单，也关系着客户来年的采购计划能否占得先机。时间不等人，赶快行动起来吧！