上海
9月29日，2022上海国际广告奖颁奖仪式在静安香格里拉酒店召开。本届上海国际广告奖由136位云评委进行专业、严格的评审，选出524件作品入围。最终由78位终审评委甄选，346件作品脱颖而出，产生了47枚金奖、93枚银奖、206枚铜奖。
On September 29, the awards ceremony of SHIAF Awards 2022 was held at Jing’an Shangri-La, Shanghai. After professional and rigorous review of 136 online judges, 524 entries are nominated for SHIAF Awards 2022. After the evaluation of 78 final judges, 346 entries stand out and won the 47 gold awards, 93 silver awards and 206 bronze awards.
互联网、美妆日化、食品饮料成为今年大热行业
The Internet, Cosmetics and Food & Beverage industries are the hottest industries in this year’s competition
2022年上海国际广告奖首次对参赛作品所属的行业进行分类统计，互联网、美妆日化、食品饮料是本届的大热行业。广告行业堪称市场经济的晴雨表，而广告奖项也成为了解行业趋势的有效工具，每年对不同行业参赛作品数量以及得奖数量进行多维比对，进而前瞻不同行业的发展趋势，为各领域赛道选拔出富有引领意义的优秀案例。
For the first time, the SHIAF Awards conducts classification of the industries for the entries in 2022. The Internet, cosmetics and food & beverage industries become the hottest industries in this year’s competition. The advertising industry is regarded as a barometer of the market economy, and advertising awards are effective tools for understanding industry trends. Multi-dimensional comparison of the number of entries and the number of awards in different industries is carried out every year, so as to forecast the development trend of different industries and select outstanding cases with leading significance for various fields.
热门赛道爆发更多金奖作品，好质量依然是拿奖关键
More gold awards come out of the hot industries as high quality is still the key for award winning
从作品数量上面来看，短视频创意广告、TVC广告、整合营销-食品饮料类和短片广告依然是今年的大热赛道。
In terms of the number of entries, the competition among creative short video ads, TVC ads, integrated marketing- food& beverage and short film ads is still the fiercest this year.
从获奖数量上来看，短视频创意广告、短片广告、整合营销-食品饮料类、社会影响力提升类别的获奖数量最高。
In terms of the number of awards, creative short video ads, short film ads, integrated marketing- food& beverage, and social impact promotion categories have won the highest number of awards.
品牌企业、互联网企业报名呈现爆发式增长，金奖率稳步提升
The award application from brand enterprises and Internet enterprises shows explosive growth, and the gold award rate increases steadily
广告行业的新趋势，来自品牌和互联网企业的案例整合自主内创与独立报奖显著增加，并且金奖率对比往年有所提升，说明企业自主创新能力不断增强。
The new trends in the advertising industry is that the content innovation and case integration by the brands and Internet enterprises independently are higly increased. Compared with previous years, the number of awards application and the rate of winning the gold award have increased as well, indicating that the independent innovation ability of enterprises has been enhanced.
根据防疫要求，活动规模及场地人数有限，2022上海国际广告奖颁奖仪式分期举行：9月29日颁发2022上海国际广告奖创意类、公益广告类和英文赛道获奖作品；效果营销、营销传播、电子商务和前瞻技术类奖项将按照疫情防控要求和举办条件，在本年度内颁发，届时全场大奖及创新动力品牌得主也将隆重揭晓。
According to the epidemic prevention requirements for limitation on activity scale and venue attendance, the awards ceremony of SHIAF Awards 2022 will be held by stages: the 2022 SHIAF Awards for creativity category, PSA category and English region will be issued on September 29. Awards for categories including effect marketing, marketing communication, e-commerce and forward-looking technologies will be issued in this year according to the epidemic prevention requirements and the event execution conditions, and the winners of GRAND PRIZE and INNOVATION ORIENTATED BRAND will also be announced on the occasion.
以下是全部获奖名单：
Here is the full list of awards winners:
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