开创民俗文化旅游的先行者——童朝林博士

民俗旅游作为一种高层次的文化旅游，发展30多年来取得了一系列耀眼的成绩。作为一个多民族国家，丰富多彩的民俗文化，为民俗文化旅游的发展提供了丰沛的土壤，而民俗文化旅游也成为我国现阶段旅游业发展最具潜力的部分。

创业产业的核心是文化，民俗资源因为其唯一性、品牌性与不可再生性，在文化产业中的核心地位越来越突出。对民俗文化的挖掘是旅游开发的重要组成部分，而引入体验经济的理念必然对打造中国民俗文化精品，为中国旅游业的发展助一臂之力。因此，作者的民俗旅游作品创作，在产品设计方面，更加注重地域文化的挖掘，深度打造文化旅游名品。民俗文化作为一种具有地方特色的旅游资源，在传承和保护非物质文化遗产方面，发挥了不可忽视的作用。民俗文化旅游的可持续发展，对推动第三产业的完善，对经济、文化、环境的和谐共生，发挥着不可替代的作用。

从世界发展的大趋势来看，一个多元文化发展的世界格局正逐步形成。旅游作为世界各国不同文明对话的桥梁，促进了国家之间友好关系的形成与发展，对世界和平作出了巨大的贡献。

原创作者童朝林女士作为民俗文化旅游的先行者，近年来接受了国内多家新闻媒体记者的采访与广东省电视台新闻频道的报道宣传，并受到地方政府及海内外各界人士多方关注与支持，一致称赞：“中国民俗旅游将是中国旅游业的后劲所在，将迎来中国旅游业新一轮黎明的曙光”！中国民俗旅游是未来世界旅游业发展的趋势所在，民俗旅游是一大文化亮点与最具市场前景所在！而它的传播则是中华民族向世界输出传统文化理念的重要途径。

▲童朝林女士近照

《创始人简介》

童朝林女士，籍贯南京，国民党名门后裔，获得海外工商管理博士学位，中国著名旅行家，旅行作家，民俗文化研究学者，担任首席旅游产品设计师。

多年的热爱独自旅行，跋山涉水，不畏险阻，亲自踩线少数民族生活聚居地访谈调研，探险原始部落秘境地，寻迹人类失落的古文明，拯救濒临消亡的非物质文化遗产。撰写旅游业的巅峰之作！专注于民俗文化旅游的记录与推广。

2012年创作的旅游作品《中国民俗旅游—吸引世界的眼球》与《世界民俗旅游—震撼人类的地球》大型主题游，获得国家著作权证。以旅游缔造世界和平为使命！推动了中国旅游事业的创新与发展。策划组织世界旅游和平大会！强烈呼吁各国积极推崇“中国梦”与“诺贝尔”真实思想：“通过大规模削减军事力量来实现和平构想”！为促进世界人民和平进步做出了卓越的贡献。

《About the Founder》

Ms. TONG Chaolin, born in Nanjing, a descendant of a famous Kuomingtang family, is a Doctor of Business Administration of an overseas university, a famous Chinese traveler, a travel writer, a researcher of folk culture, and the chief tourism product designer.

Over the years, she has loved traveling alone through mountains and rivers with ups and downs. She has investigated the living areas of minorities in person to interview them, adventured in the secrete land of primitive tribes to trace the lost ancient civilization of mankind, and saved the endangered intangible cultural heritages. She wrote a masterpiece of tourism and devoted herself to the record and promotion of folk cultural tourism.

Folk Tourism in China — Attracting the World’s Attention and Global Folk Tourism — A Planet Astonishing Mankind are the tourism works regarding large theme tourism created by Ms. TONG in 2012, which obtained a national copyright certificate. She undertook the mission to achieve world peace with tourism, promoted innovation and development of tourism in China, planned and organized global tourism and peace conference! She strongly advocated all countries to promote “China Dream” and the real thought of “Nobel”: “achieve worldwide peace by greatly reducing military power”, and made outstanding contributions to promote world peace and progress.

《企业简介》

民俗文旅品牌（FCTB），由中国著名旅行家童朝林博士创立，原创书籍获得国家著作权证，国家版权保护其创作设计出品。作者致力于推广中国旅游业最具代表性的巅峰之作！《中国民俗旅游—吸引世界的眼球》大型主题游与《世界民俗旅游—震撼人类的地球》大型环球游。

公司团队：拥有中外旅游业实战型硕博士人才，汇聚了旅游界具有较强影响力的民俗专家顾问，策划设计师，专注于民俗文化资源的调查发掘，研发创意，设计制作，投资开发为民俗旅游产品与民俗旅游景观。

主营业务：民俗旅游产品设计→民俗旅游节庆策划→民俗旅游景观开发

针对“原创设计，研发创新，自产自销”的文旅产品，差异化的形象定位，开发成微型景观的实体经营。旅游作品以独具特色的民族风情之地域文化符号，倾力打造出全球旅游文化第一品牌！

《Corporate Profile》

Folk Culture Tourism Brand (FCTB) was founded by Dr. TONG Chaolin, a famous Chinese traveler, whose original book has obtained national copyright certificate and whose works are under the protection of National Copyright Administration. It is the most representative work of the author who is devoted to promoting tourism in China! Folk Tourism in China — Attracting the World’s Attention, a large theme tourism, and Global Folk Tourism — A Planet Astonishing Mankind, large global tourism.

The team: composed of masters and doctors with practical experiences in domestic and outbound tourism, influential folk experts and consultants in tourism industry, planners and designers who focus on investigation, discovery, R&D, creativity, design and production of folk cultural resources, so as to develop and invest in folk tourism products and landscapes.

Main business: folk tourism product design → folk tourism festival planning → folk tourism landscape development

Develop micro landscapes based on cultural tourism products with “original design, innovative R&D, marketing self-made products” with differentiated image.

The tourism works with unique ethnic customs have become the symbol of regional culture, which will be shaped as the best brand of global tourism culture!

《品牌诠释》

Brand Interpretation

作者的一笔挥洒，打开了一幅雄伟壮丽的“中国民俗风情与世界民俗风情”的全景式画卷。浓墨重彩的一笔，呈现出风姿百态的绝版非遗技艺，五彩斑斓，精彩纷呈且弥足珍贵，绽放着和谐大爱之美！依据着中华五千多年的文明，吸引着世界的眼球！创作是以我国中华民族文化为源头，走进人类学的视角探索，提炼出各民族文化的精粹，以多样性的文明融汇，构建世界和谐文化。抒发人类“文明共存，和谐世界”为品牌宗旨，向人们传递美好的愿景与缔造世界和平之声！

The author opens a magnificent panoramic picture of “Chinese folk customs and global folk customs” with her pen. She displays the gorgeous technology, an intangible cultural heritage with colorful and wonderful form to depict the beauty of harmony and love! The five-thousand-year civilization of China attracts attention from the world! Inspiring by the ethnic culture of China, she explores from the perspective of anthropology, extracts the essence of ethnic cultures, and builds a culture of world harmony integrating diverse civilizations. She expresses a brand tenet of “coexisting civilizations and harmonious world” to convey a beautiful vision and the voice of “world peace” to people!