近日，蓝狮问道CBO在世界媒体大会上表示，通过全球顶级权威媒体的快速强大的网络传播功能和权威的背书效果，中国企业不仅实现了信息在全球范围内的传播，让其产品及时完整的传递给目标群体，而且还运用了全球各大顶级媒体更好做背书，全方位的提升品牌及产品传播和可信度的效果。
如何将媒体通稿快速发布到海外顶级媒体网站上？
中国客户希望将外媒发稿一部分只能通过国内媒体公关公司，第二是找外国记者直接合作，但普通中国客户都是通过国内媒体公关公司合作，既节省开支也节省时间。最常见的就是客户写好一篇新闻通稿直接找海外媒体代理公司如蓝狮问道媒体公司。
所以，选择付费发通稿是一个效率相对高，并且节省时间和经济成本的传播方式。但是，即使是发通稿，也有几个关键的环节要过，这里首先想谈一下编辑这个环节。我们的稿件能否发布到海外的媒体，一个很重要的环节就是“编辑”，“编辑”决定了我们的稿子能否被刊登到各个新闻版块。美、英、澳等新闻机构的编辑在工作职能上是有区分的，审核新闻通稿的编辑主要做基础性工作，工作重点不是判断通稿的新闻价值，而是审核稿件内容是否含有黄、赌、毒，或是种族、性别歧视等不当言论，以及基本的语言错误。
除了编辑部分外，还有多媒体稿件格式、内容编排、网络传播渠道以及受众接受环节等等，所有这些加在一起，才组成了一次有一定实效的传播活动，所以即使是发通稿，也需要按照新闻的基本规律和原则去执行才会有更好的效果。
Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:
本文档包含八个海外英文新闻发布模板，用于您可能希望与公众共享的各种事件和公告。 这些模板包括以下情况的提示：
1. New Product or Service Release
2. Fundraising Announcement
3. New Partnership
4. Company Milestone or Momentum
5. Hiring an Executive
6. Winning an Award
7. Major Customer Acquisition
8. Company Merger/Acquisition
1.新产品或服务发布
2.融资公告
3.新的伙伴关系
4.公司里程碑事件
5.聘请高管
6.获奖
7.主要客户获取
8.公司合并/收购
Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.
每个模板中的某些内容根据公告的目的而有所不同，而某些内容块在大多数或所有新闻稿中都很常见。 将所有括号内的内容替换为与您的公告有关的信息。
For best practices, remember to do the following for all of your press releases.
为获得最佳实践，请记住对所有新闻稿进行以下操作。
• Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.
• Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.
• Whenever possible, break up takeaways and key points into a bulleted list.
• Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.
• Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.
•从简洁的角度入手,关键声明和发布声明的原因,无需充满诗意,切记要直达主题。
•至少包括一位主管或直接参与故事的人的名言， 如果涉及另一方或公司，请尝试从他们那里获取报价。
•尽可能将要点和要点分解成项目符号列表。
•保留整个发行摘要，但如果觉得对读者有利，则提供指向产品，公司或博客页面的链接以获取更多信息。
•使用此工具包中包含的晋升计划模板为团队分配任务和截止日期，并最大限度地提高新闻稿的影响力。
New Product or Service
新产品或服务
Use this template for announcing a new service you’ll be providing or a new addition to your product line.
使用此模板可以宣布您将提供的新服务或产品系列的新功能。
[Press Release Title：8-26words]
[新闻稿标题：8-26单词]
[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].
“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote]·”
Features and benefits of [product/service] include·
• Benefit or feature #1
• Benefit or feature #2
• Benefit or feature #3
[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].
About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
[城市，州]：[公司名称]今天宣布了[新产品/服务名称]，新的[产品/服务]。 【新产品/服务的名称】是【产品/服务的描述】，并为【目标客户类型】提供了【收益或功能】的新方法。
“ 【公司高层对产品/服务的引用】，” [公司]的[名称]，[标题]说。 “ [附援引]。”
【产品/服务】的功能和优点包括。
•优点或功能1
•优点或功能2
•优点或特征3
【产品/服务】从【供货日期】开始于【价格点】。 有关【产品/服务】的更多信息，请访问【产品页面的URL]。
关于[公司]：[3-4个公司的句子说明及其最近的成就（如果有）】。
Fundraising
融资活动
If you’ve raised a round of fundraising, announce it with this press release template.
如果您已经进行了一轮融资，请使用此新闻稿模板进行宣布。
[Press Release Title：8-26words]
[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].
“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote]·”
“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote]·”
This new round of funding will be used to [main reason of fundraising]· Specifically, the areas that the company will focus on are:
• Area of focus #1
• Area of focus #2
• Area of focus #3
[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].
About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
[新闻稿标题]
[城市，州]：[公司名称]今天宣布了新一轮的[资金] [资金总额]融资，其估值为[总估值（如果您选择披露）]。 本轮融资由【主要投资者的名称】牵头，【其他参与投资者的名称，如果适用】参与。
“ 【投资者代表关于资金的报价】，” [公司]的[名称]，[标题]说。 “ [附援引]。”
“ 【从公司高层那里获得有关资金的报价】，” [公司]的[名称]，[职称]说。 “ [附援引]。”
这轮新的资金将用于【筹款的主要原因】。 具体来说，公司将重点关注的领域是：
•重点领域＃1
•重点领域2
•重点领域3
【总结公司迄今为止的增长成就，以便使读者对公司的进展有所了解】。
关于[公司]：[3-4个公司的句子说明及其最近的成就（如果有）】。
New Partnership
建立新伙伴关系
This release is for announcing partnerships and/or product integrations.
此版本用于宣布合作伙伴关系和/或产品集成。
[Press Release Title：8-26words]
[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].
“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote]·”
“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote]·”
The benefits of this new partnership include.
• Benefit or feature #1
• Benefit or feature #2
• Benefit or feature #3
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].
[新闻标题：8-26字]
[城市，州]：[公司名称]今天宣布与[合作伙伴/公司名称]建立新的合作伙伴关系。 这种伙伴关系将【成为新老客户的伙伴关系的目标】。
“ 【公司高层对合伙企业的报价】，” [公司]的[名称]，[标题]说。 “ [附援引]。”
“ 【从合伙人的新代表处谈起合伙企业】，” 【合伙人公司】的[名称]和[职务]说。 “ [附援引]。”
这种新伙伴关系的好处包括。
•优点或功能1
•优点或功能2
•优点或特征3
关于【您的公司】：[3-4个贵公司及其近期成就的句子说明（如果适用）。
关于【合作伙伴】：[3-4个新伙伴的句子描述及其近期成就（如果适用）】。
Momentum or Milestone
公司里程碑
[Press Release Title：8-26words]
[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]
“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote]·”
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
• Initiative or accomplishment #1
• Initiative or accomplishment #2
• Initiative or accomplishment #3
[Additional quote, if desired].
To learn more about [milestone], click here [link to website page about the milestone].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
[新闻标题：8-26字]
[城市，州]：[公司名称]今天宣布了[动力或主要里程碑的描述]。 这个里程碑是【公司名称】朝【公司的主要目标】迈出的重要一步。
“ 【公司高层对此里程碑的报价】，” [公司]的[名称]，[标题]说。 “ [附援引]。”
该消息来自该公司最近的许多举措和成就，其中包括：
•主动或成就第一
•主动或成就2
•主动或成就3
【如果需要，可以附援引】。
要了解有关【里程碑】的更多信息，请单击此处【有关该里程碑的网站页面的链接】。
关于【您的公司】：[3-4个贵公司及其近期成就的句子说明（如果适用）。
Hiring an Executive
聘请高管
Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template
宣布新的首席执行官，高管，C级专业人员， 使用此模板向全世界传达您的好消息
[Press Release Title：8-26words]
[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].
[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].
Additionally, [name]’s experiences that will benefit [company] moving forward include:
• Experience 1
• Experience 2
• Experience 3
“[Quote from new executive about joining the company],” says [name]. “[Additional quote]·”
“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote]·”
[Additional quote, if desired].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
[新闻标题：8-26字]
[州，市]：[公司名称]今天宣布，[新执行人员的姓名]将以[职称]加入[公司]，自[加入日期]生效。
[姓名]将从【原公司】加入公司，其中【他/她】的名字是【任职期限】。 [姓名]会将【他/她】在【专业领域】的经验带到[公司]到【公司目标或角色】。
此外，[名称]的经验将使[公司]向前发展受益，其中包括：
•经验1
•经验2
•经验3
“（[新任执行官关于加入公司的名言），” [姓名]说。 “ [附援引]。”
“ [【公司高层】关于招聘的信息，” [公司]的[名称]，[职务]说。 “ [附援引]。”
【如果需要，可以附援引】。
关于【您的公司】：[3-4个贵公司及其近期成就的句子说明（如果适用）。
Winning an Award
获奖
You won an award? Congrats! Use this template to publicize the great news.
你获奖了吗？ 恭喜！ 使用此模板可以宣传好消息。
[Press Release Title：8-26words]
[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].
“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote]·”
“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote]·”
[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
[新闻标题：8-26字]
[城市，州]：在[获奖日期]，[获奖者]在[活动]中将[公司]指定为[获奖]的获奖者。 该奖项认可【获奖理由】。 以前的获奖者包括【如果需要，请授予该奖项的以前的著名获奖者】。
“ 【公司高层对此奖项的报价】，” [公司]的[姓名]，[职务]说。 “ [附援引]。”
“ 【从奖励提供者那里获得有关贵公司获胜的信息】，” 【奖励提供者】的[名称]，[角色]说。 “ [附援引]。”
[输入有关奖励，颁奖典礼和/或奖励选择方法的其他内容（如果适用）。
关于【您的公司】：[3-4个贵公司及其近期成就的句子说明（如果适用）。
Major Customer Acquisition
大客户合作
Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.
您以正式客户的身份签署了该家喻户晓的公司。 使用此模板突出显示成就和细节。
[Press Release Title：8-26words]
[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].
“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote]·”
“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote]·”
[Additional brief overview of the deal’s details and/or benefits, if applicable].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].
[新闻标题：8-26字]
[城市，州]：[公司名称]今天宣布已使用[客户名称]作为其[产品/服务名称]的[产品/服务名称]登录。 【公司名称】很高兴与【新客户】合作以提供【产品/服务的好处】。
“ 【公司高层对新客户的报价】，” [公司]的[名称]，[标题]说。 “ [附援引]。”
“ 【关于合作伙伴的客户报价】，” 【合作伙伴公司】的[名称]和[标题]说。 “ [附援引]。”
【有关交易的详细信息和/或好处的其他简要概述，如果适用的话】。
关于【您的公司】：[3-4个贵公司及其近期成就的句子说明（如果适用）。
关于【合作伙伴】：[3-4个新客户的句子描述及其近期成就（如果适用）。
Merger/Acquisition
合并/收购
If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.
如果您要与另一家公司合并，收购或被另一家公司收购，请在此处发布新闻并在此处简要概述详细信息。
[Press Release Title：8-26words]
[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].
“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote]·”
“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote]·”
For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].
About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].
About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].
[新闻标题：8-26字]
[城市，州]：[公司名称]今天已经[与[公司]合并/收购/被[公司]合并，自[日期]开始生效。
“ 【公司高层对新合并/收购的报价】，” 【贵公司】的[名称]和[职务]说。 “ [附援引]。”
“ [来自第二家公司高层的关于新合并/收购的语录，” 【第二家公司】的[名称] [标题]说。 “ [附援引]。”
有关【合并/收购】将如何影响现有客户的更多信息，请单击此处【更多信息的链接】。
关于【您的公司】：[3-4个贵公司及其近期成就的句子说明（如果适用）。
关于【其他公司】：[3-4个新客户的句子描述及其近期成就（如果适用）。
以上8个模板为常用仅供参考，其他行业或者内容也可以作参考。
如何选择合适的海外媒体进行发布？
首先说下目标受众，网站用户与广告目标受众的重合度及到达率，是选择网站的重要指标；如果可以根据数据来进行人群定向和精准投放的话，是能够提升目标受众到达的准确度的，还能节约推广成本。好的平台具备先进的数据挖掘分析能力，擅长通过大数据描绘多维度用户画像，精准定向理想受众。
接着就是内容配合，也就是所投放网站的内容可配合度。广告主与媒体的内容合作是整合营销的特色，如果一个产品能够与其所在的媒体内容紧密结合，会大大提升网民对于产品的认知，从而进行软性推广，有效地避免了用户对广告的排斥。
其次是要选择合适的媒体公关公司合作如蓝狮问道媒体。专业的媒体人，能够有效对稿件内容进行初步的评估和给出合适修改建议，深挖媒体资源，发挥线上线下的互动效应，有效降低推广成本，为客户带来更多附加价值。
媒体优势
发布渠道：包含美联社、彭博社、路透社、雅虎、哥伦比亚电视台等知名媒体；
谷歌收录：大部分谷歌收录，有效提高海外媒体声量；
品牌曝光：从品牌角度进行标题与内容建议，方便用户搜索品牌；
发布时效：1-3个工作日完成发布，并提交传播报告；
报道分析：提供全面的全球传播分析，有效了解品牌与行业传播效果；
直接引流：内容中放联系电话+官网网址+邮件等形式，引导客户直接对接洽谈。
特别声明：以上内容(如有图片或视频亦包括在内)为自媒体平台“网易号”用户上传并发布，本平台仅提供信息存储服务。
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.
